Semrush Cohort Week Nine –Structured Data For SEO

In this episode of the Semrush Cohort of our Tech SEO Training, Tom Pool gives an in-depth lesson on Structured data

Tom Pool is a Technical SEO Director at Blue Array SEO. He is also an excellent speaker who has given talks at various SEO conferences such as Brighton SEO.

He covers:

  • What is structured data
  • The different types of schema
  • The three methods of schema implementation
  • do’s and dont’s and tools to use to generate and validate structured data & more!

Follow Tom on Twitter and Linkedin


Many thanks to Semrush for sponsoring this cohort.

Semrush is your all-in-one SEO and marketing tool. It is packed with a variety of features that enables you to;

  • Run in-depth website audit based on 130+ checks
  • Monitor your backlink profile’s health
  • Get recommendations to improve your content to increase search rankings

Use SEMRUSH’s Site Audit tool to explore Structured Data items for each URL and identify which pages are eligible for being in Rich Results.


Presentation Slides on Structured data

Google’s documentation on Structured data

The Structured Data Toolbox for SEOs

Search Gallery and Rich Results