Semrush Cohort Week 11 – International SEO

In this episode of the Semrush Cohort of our Tech SEO Training, Tom Pool gives an in-depth lesson on International SEO.

Tom Pool is a Technical SEO Director at Blue Array SEO. He is also an excellent speaker who has given talks at various SEO conferences such as Brighton SEO.

He covers,

  • What is Hreflang? And how to implement it.
  • Locally targeted content
  • How to implement internationalization
    • Subfolders
    • Subdomains
    • Separate domains
  • Why Geo Redirection is bad
  • How to test international implementation and more!

Follow Tom on Twitter and Linkedin

Many thanks to Semrush for sponsoring this cohort.

Semrush is your all-in-one SEO and marketing tool. It is packed with a variety of features that enables you to;

  • Run in-depth website audit based on 130+ checks
  • Monitor your backlink profile’s health
  • Get recommendations to improve your content to increase search rankings

You can also use semrush to Find and fix hreflang mistakes, Collect the best keywords and Set up tracking for specific locations.


Read the slides here