SE Ranking COHORT WEEK 5 – Content Frameworks


Episode Summary.


A content framework helps writers map out the structure of their content, making it easier to cover a topic comprehensively. It provides a set of templates and options that writers can draw upon during the writing process.


In this episode, Tara  provides detailed examples and insights about;


  • Introduction types
  • Post types
  • Conclusion types and more!


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Teacher’s Profile




✍🏾Name: Tara Struyk

✍🏾What Tara Does: VP of Content at Janalta

✍🏾 Company: Janalta

✍🏾Noteworthy:  Tara is a writer and editor with several years of experience in online media. She specializes in writing about personal finance, real estate, and health and wellness. 





Connect with Tara;




Key Insights


💡Content Frameworks for writing and it’s building block.


Tara Struyk highlights the importance of content frameworks as a tool for planning and organizing writing. Tara breaks down content frameworks into three main components: introduction types, post types, and conclusion types.


She explains that understanding and utilizing these components, such as various introduction styles, post structures like how-to guides or case studies, and conclusion types like summaries or calls to action, can greatly enhance the effectiveness of content creation.


💡Introduction Types


Tara discusses various introduction types, such as problem/solution, storytelling, question, statistics or data, and introductionless. She explains how each type serves a specific purpose in engaging readers and setting the tone for the content. Using examples, Tara illustrates how writers can choose the most appropriate introduction type based on the content and target audience.


💡Post Types


Tara explores various post types such as how-to guides, definition posts, profile posts, case studies, listicles, and pillar pages or guides. She delves into the characteristics of each type, explaining when and how to use them based on the audience’s search intent. She discusses the importance of tailoring the content structure to meet the specific needs of the target audience.


💡Conclusion Types


Tara concludes with insights into conclusion types, specifically summary, call to action, and question. Tara explains how these types serve different purposes in concluding content, whether it’s summarizing key points, encouraging user actions, or prompting reflection.


Examples from reputable sites like Investopedia and HubSpot illustrate the effective use of conclusion types to enhance user engagement and interaction.





Episode Transcriptions.


Tara Struyk 0:05

Okay, so today we are talking content frameworks. So when we’re kind of talking about your map, your, your plan for writing your content, this is just another tool that you can put to use when you’re trying to figure out what’s the best way to cover this topic? What are my options, and, you know, if you if you have some templates, or you have a sense of these in your head, and when it goes, when it comes to writing out that introduction, or writing out that brief, and that outline, it’s going to be a lot easier, because you’re going to have some, some tools to draw on, you’re going to have a sense of what you can use what’s at your disposal, to best serve that particular query.


So we’re gonna go through introduction types, we’re gonna go through, sort of like post type. So we’re mostly talking about kind of like blog posts, articles, talk about some other content types too, in another in another week, because you know, blog posts certainly aren’t the only thing out there. But these frameworks can be used for all kinds of content. So it’s just really helpful to know. So introduction types, post types, and then conclusion types. These are kind of like the building blocks that you can put together. And you can also start, we talked about, you know, we’ve talked about having a reading list reading like an editor, it’s another thing you can start noticing and start understanding and start kind of recognising the way these different components work, which one might be most effective for you. So you can start putting that into your writing.


So those are the introduction types, problems/solutions, storytelling, question, statistic, or data, introductionless, there are more for sure, these are kind of I pulled the most sort of common ones, the ones you’re most likely to use. And then also, like any writing, you know, you can kind of put two different kinds together. Like there’s a lot of different ways to kind of massage these, but these kind of give you a sense of what’s out there. Like, can I not sorry, guys, I’m having trouble with my slides. There we go. Okay, so post types, how to what is some of these are definitely going to look familiar to you. Profile, case, study, list, or listicle, and pillar page or guide. And then we’ve got conclusion types summary Call to Action question. So those are kind of like the main components of you know, any article, I’m sure you guys are familiar introduction, the body, the conclusion.


So we’ll kind of run through those. So introduction pipes. So first one up, Problem Solution is interesting, because quite a few of you actually naturally went to this and your FCDC intro. So to do this, you kind of need to understand the readers problem or pain point, and then present your content as a solution. I think for that assignment, it was, it was pretty easy, because you all understood the pain point. Because you kind of are your own audience, you identify with the audience. So it’s also sometimes called problem agitate solution, present the problem, remind people how painful it is, and then present a solution or present your content as a solution. So I pulled out an example.


This one’s from one of Chimas posts called 18, actionable SEO copywriting tips for higher rankings. So he or she presents the problem. You’re trying to create content that resonates with readers, but you’re kind of battling to satisfy the demands of Google’s algorithm. So you’re kind of reminding people Wow, this is this is the problem. And this is why it’s really hard, right? You’re trying to juggle these two things. It’s definitely something that all kind of writers and content marketers struggle with. And then she says the good news is that well written SEO copy can save your content strategy. So she’s presenting like, here’s the solution.


And now I’m going to tell you all about the solution in my article. So you can start watching for this, but it’s super common. In all types of posts, you’ll even see it in kind of like short calls to action on LinkedIn, very common and marketing. Problem, pain solution, right? People are drawn to that because it it tells them a lot just in that first paragraph and kind of moves them forward. That’s problem solution. Next one, storytelling so it tells people a story. People are naturally drawn to stories. Some people did that in their FCDC intro as well. Just telling about what they went through or Are some of the difficulties they had, you know you had in your own writing in your own sort of career trajectory. So it catches people’s attention, helps them understand why the topics important. And it can create a connection between you and the reader.


Even if that isn’t a first person story, you’re telling a story about something else, or an imaginary story. Whatever people are connected to stories, they they’ll get into that quite easily. The only caveat is it needs to be pretty well relevant to what you’re wanting people to read, I need to still target that audience intent, understand what they want. It can kind of just be a random story. So you see this a lot. But I look for examples. I really liked the New York Times. And this is kind of a fun example. Because one thing that I really liked about them as a publication is they really use storytelling, especially for a new step site, they’re always putting that personal story first. So this one was actually from a recipe.


So it kind of stood out to me right? talks about how, in 2016, when Lindsey Funston was an editor a delicious she created recipe for a video for a Tuscan style chicken dish that attracted millions of views when she was done cooking this for instance, video producer took a bite and declared I’d marry you for the chicken She named the dish marry me chicken kind of makes you want to like read that recipe, right? It’s it’s much better than this is just a really good recipe puts a story behind it makes it more memorable. I’m sure when people cook this, they’re probably talking about the story that came with the recipe. So just kind of makes this a lot more engaging, and more memorable.


And that’s kind of what what storytelling can do. Next one is question. So you can ask a question the reader might have or present the problem as a question to draw the reader in. Ideally, it’s usually a question you want the reader to really identify with or say yes to right, you asked that question. The reader says, Yeah, that’s right. I, I have thought that or I have wondered that or that has been a problem. And then that kind of moves them forward into the story a little bit more.Okay. So here’s one.


Tara Struyk 7:34

Here’s one, this one also from Chima the same article, right? Ever feel like you’re caught in a tug of war? So maybe the reader having come to the title on on creating SEO copy? Yeah, I do feel kind of conflicted. I’m trying to create it for the audience. I’m trying to create it for Google. How do I do this? Right? So she’s kind of appealing to a question that the audience might have drawing us into the content. Next one, you’ll see a lot statistics or data.


So you can start an introduction with a statistic or some data that you’ve pulled, kind of shows the reader why you’re addressing the topic, relevance, and that can actually be really important or work well, in something that’s a little less obvious. People a problem maybe people aren’t aware of, then you can kind of give them that well, actually, you know, 50% of people are having this problem that kind of helps them understand why this is relevant. It shows how the reader fits in, they have this problem to maybe, and as the writer it can kind of establish your credibility shows that you’ve done some research and helps people understand why you’re writing about this topic.


So here’s an example that I took from laws from an article called How to get buy in by setting strategic content marketing goals. In this case, this statistic kind of acts as a bit of a hook, it helps explain who this piece is for and why they should read it. So it’s, you know, targeting marketing teams, marketing people, and kind of helping them understand how they fit into this picture, that the article is covering this problem that they’re helping solve. And then the last one that I have here is introductionless. So this one, you’re kind of kind of seeing it more, and especially with Google and some of the helpful content updates. We’re seeing a lot less sort of preamble around content where especially content where there might be a specific question might be answering a specific question. They’re just kind of skipping the introduction altogether, or keeping it super short so that the person can get that answer right away.


This one’s from a definition and it appears on the first search results page for the query AI. So it’s assuming that someone wants to know what AI is, if that’s the query you’re targeting, you could go into a long introduction, but this one just answers the person’s question right off the bat. Sometimes that’s better. So there are definitely, you know, this one’s a definition. But it’s also I think, 2000 words. So whether it’s a definition or an article is kind of up for debate.


And we’re kind of seeing those two, kind of get closer together in some, in some cases. It doesn’t tell a story or do fancy copywriting, it just dives right into what people need to know. Sometimes, that’s the best approach. And I’m seeing that more in especially informational searches like this. So it’s something something to think about when you’re writing. Alright, moving into post types. Does anybody have any questions on introductions before we kind of move into the next one? Okay,


Chidinma Nnamani 11:14

okay. Yes. About the introductionless type be motivated by the Google updates. So are you recommending that, okay, if you’re writing like an ocean of contents, they should use the introductionless type.


Tara Struyk 11:32

It depends on the query. But that can be useful. I mean, you really need to think about what the person wants. And some of the recommendations that we’re seeing around recent updates are, how fast can people get to the content that’s useful for them, especially when you think about the fact that people are getting a lot of that information on their phone? Maybe they don’t want to scroll through two paragraphs of introduction, right, they want an answer to a question, a specific question.


And I think that’s when the introductionless can be really useful. So it really depends. But I am seeing that on quite a few sites where there’s either no introduction or very, very short kind of one sentence, two sentence introduction, and then it gets right into the meat of the topic. So I think it’s definitely worth considering for for the query, just depends on on what people will want.


Chidinma Nnamani 12:32

Okay, all right. Thank you.


Tara Struyk 12:36

Okay, anybody else before I kind of launch into post types? Okay. So first one, everybody is familiar with this, the How to Post typically provides sort of clear actionable steps for how to complete a task. So you know how to cook something, how to plant something, I mean, there’s just a million how to use how to do keyword research, there’s tonnes of posts on that. It’s appropriate when the search intent says it is. So when people searching are looking specifically to do something, this is when you probably want to look at how to post you don’t, you don’t want to provide sort of a definition post or an information post when people clearly want instructions.


So you really need to think about that, when you’re deciding how to how to structure how to structure an article. So for example, maybe you would, if people are, you know, how to do keyword research is step by step, whereas something like how to understand keyword search volume is a little bit more. I mean, that could still be a how to post as well, but that those are kind of the two different kinds, right? You’ve got the step by step, and then the sort of structured approach to thinking things through.


If someone is searching keyword research, just that specific phrase, you kind of want to see, are they trying to find out how to do it? Or do they want to know what it is? And that’s how you’re kind of deciding what kind of post to to create. So just understanding what people want from the search. So here’s when this actually comes from search results. And it kind of shows how important it is to get this right, right, you can win a Featured Snippet, if you was a how to post if it very clearly lays out the the key points, so the key steps. So here’s how to conduct keyword research, one that you may have been searching in the past week with the briefs right? The subheads really matter.


You want to lay out the steps clearly Um, and just kind of answer those questions. And so that’s what people obviously want for this post. Don’t get into the weeds just answer that question as best you can. Okay, next up, what is definition posts. So this type of post is often for when you’re targeting longtail keywords that ask a specific question. So the goal is to answer that question. So we saw the, the AI post the definition of AI, from I think, what, which is a big tech definition site.


This is best for when you want to define a term or concept, you can definitely also provide additional detail. But you don’t want to kind of get too carried away with that, because what you really want to do is, is define this concept, and maybe help people understand why it’s important. So an example of this one, going back to keyword research. What is keyword research? This one came from SEMrush. Or was it Moz? Yeah. Moz. So this one, just very specifically answered this question.


It did get a little bit into, into how to do keyword research at the bottom, but it was very, very surface, and linked out to something more specific. So they answered how to do keyword research in another post, but this one just really zeroed in on? What is it, why you need it. And just sort of small overview of of how to do it. So that’s kind of a typical approach to a what is it okay, profile posts, so this is, okay, um, profile posts, so this one profiles someone knowledgeable, influential, someone that people in the audience would want to learn from, provides a lot of authority and has lots of sharing potential, right, so the person who’s profiled will share it, a lot of their connections will probably share it. So it’s can be really beneficial that way.


And it’s going to involve interviewing that subject. So this is a great one to consider for a lot of topics, especially if you can find the right person. Because people connect with other people’s experiences, right? If you wanted to write someone write something that would help people get a job in content marketing, you might profile someone who accomplished that, and kind of provide firsthand who can provide first hand experience and advice. And you can also combine that with other data and research. So just, it’s very helpful information. And it’s information that can be hard for people to get. So here’s an example of the profile post. A site that I’ve seen this on a lot. This is from, which is a site focused around business and entrepreneurship innovation. There’s a couple I just saw on their homepage. And in a space like this. ideas and inspiration and being on the cutting edge are really important.


Plus, a lot of these people are entrepreneurs and founders, they have really interesting stories and insights. So this is just a really good format for the audience. And much better than something more generic, right? It’s specific advice from people who have done some really interesting and amazing things. So always, always a type to consider when you’re when you’re targeting a specific audience, and looking for something unique that you can provide to them. Next one’s case study. This one’s more on the content marketing side. In a case study, you’re going to show firsthand how often a product or service performed. So I see this a lot.


I think some of you’re interested in software as a service. So so many of those companies will have case studies, here are some people or customers who use the software, here’s how it improved their process, improve their business, help them grow, whatever it does, it’s a lot more believable than just saying that it works because they can show the specific ways that people used it and and how it helped them. And sometimes with some software, there’s a gap between people actually understanding sort of like, what it does or what it can do. So that’s really helpful for those businesses when they can see. Okay, here’s another business like mine, here’s what they did.


Here’s how it benefited them. Now I kind of understand what this particular software or service can do. So it’s believable, it tends to be something that converts Well, again, because it really shows how it solves a specific problem, you’ll see these get quite specific because they really want to target people who have these, you know, you might have one type of software that solves a whole different range of problems depending on the business or the problem that they have. So they want to target all those specific problems, help people understand, you know, okay, I have this problem in my business, this could be a solution relies on real life examples, social proof, just like any kind of review, you see, when you buy anything. When you see something from a real person that shows that, you know that that’s something helped them that makes you a lot more likely to believe in it to want to buy it.


So here’s one that I took from Shopify. So it’s kind of going the typical route of showing how a company uses their product, and gets positive results from that this one’s text and video, but it’s this debate pretty basic format, right? Like, here’s the company, here’s how they used our software. Here’s how, you know specifically, it improved their business or benefited them. So that’s kind of the typical format. And then list or listicle, this is sort of like the one that dominates the internet. Everyone knows this. I think it’s, it’s believed to be to have been popular popularised by Buzzfeed. I haven’t been on that site for a long time. I took a look at it when I was doing this. And yeah, it is still just totally dominated by lists of every kind imaginable.


I think as a result, the list Nikolas kind of gotten a lot of criticism for being kind of dumbed down, silly. But it’s kind of how to research a resurgence because it’s very versatile. And it can be done really well. You know, lists can be super long, they can be short, they can rank things they they can be unranked expert tips. And they really, they work because they really capitalise on the things that are, I think good about the internet, right? They are skimmable, they make the content easy to digest, they’re clear, that also means that they’re clear. For Google, if the subheads are done well, you can present a lot of information break down complex top topics.


Tara Struyk 22:35

And for content marketing, like rank lists, a best content marketing software, something that can convert well is also when it’s well done. So I think for a while the list kind of got it got a lot of hate, but I’m seeing it sort of really come back recently and be done in a really high quality way. And here’s kind of an example of one that I was reading right 100 things to know about Google core updates. Definitely. I guess you guys might have seen that or you. Definitely important.


And it’s like a huge amount of information. But skimmable, they’ll often have a table of contents. This is from Marie Haynes, who has a lot of good information on SEO. So yeah, it’s just a good way to put a lot of information in one place and make it a little bit more digestible for people. Then the last one here is pillar page or guide. So we’ve kind of been looking at topic clusters, and some of those ways of structuring content a little bit, I mean more as kind of a side, a side look, but you’re kind of getting it in mind. So the pillar page or guide is, is attempting to be an authoritative landing page for a resource or large topic. So it tries to serve as sort of a huge Ultimate Guide, and wants to attract a reader and keep them on the page for a long time. If it’s done really well, it can be helpful because it tends to attract a lot of backlinks which helps it get more audience and grow which search presence.


And it often includes things like a table of contents or navigational elements, again, because it tends to be huge 1000s of words. 3000 Plus, I would say is common. And then it might link out to more specific resources that sort of fall under that bigger category. A really good example of this and a good site to look at in terms of how they do this is SEMrush so this article, what is SEO Wow, huge, huge Topic, right? This article is more than 3000 words kind of covers all the key areas of this broad topic, links out to smaller, more specific pieces on the site. And they they have kind of have their whole site and strategy built around this. So it’s cool to look at their site, because all the pillars are kind of linked right off the main navigation, right.


So these are kind of like the big ideas underneath that some of the smaller sub topics. And then so it’s a really good example of kind of that, that clustering that we’ve talked about. The pillar page, it’s kind of at the heart of that, if the pillar page is not sort of nailing it not done well, then the whole structure is a bit shaky. And then we’ve got conclusion types. So the summary conclusion, this is the most common. I would say you see this more than half of posts, if not 75%. Plus, on most sites, good for longer posts, where a reader might kind of need an overview or refresher of the key takeaways, restates some of the key points in in fresh language in a way that’s useful. It’s really just a summary, and a way to kind of send people out.


So here’s an example. This one comes from Investopedia and investing site. This is kind of part of their style. And many of its posts with a summary paragraph titled The bottom line, it’s kind of the takeaway, the summary of that article. This is one about why you should invest in stocks. So this kind of gives you the over the overview of what was covered health line, a huge health site does the exact same thing, or they’re quite similar in their approach. So you’ll see that often. And these are kind of more serious sites.


So that’s a bit of a more kind of traditional way of holding something. The next one call to action. So it’s designed to produce an action, sign up for a newsletter, schedule a demo, even read more content, whatever it is, works best when the search intent of the person aligns with the request. So that’s when you’re trying to get something to do someone to do something on your content, you’ve kind of got to understand that top to bottom, like who is that audience? Why did I write this? And then how do I bring them through to actually complete that action. And then that that call to action can be text, it can be a button or image, it can be both. If you are interested in seeing a site that does call to action, super, super well. Definitely look at HubSpot. Their site is just very, very optimised in terms of getting people to subscribe, or sign up.


And it’s clearly part of their style, I think almost every single post on their blog is linked to a specific action has a call to action at the end in both text and a button. And they’ll also have call to actions and other parts of the post. So it’s an interesting look at a at a site that’s really, really hone that and optimise their site and design and style around that goal. So it can be kind of educational to take a look at how they do that. And it’s clearly working for them because they are going hard on it. All right. And then question. So this one can be trickier. The questions can engage readers and even be motivating. A lot of sites no longer have comments. On the page, I would say most it’s just gets a bit difficult. So I think it’s something we saw more when people could actually comment below a post, but it still have a purpose.


And then depending on the topic, it can reduce the contents authority. So you know, you’ve just spend 1000 or 2000 or 3000 words, telling somebody about something and then you’re asking them a question. Maybe that kind of makes it look like you don’t know your stuff. So you kind of have to be careful about that. But there are some cases where it can kind of be motivating. So this one came from from Healthline on a piece called a beginner’s guide to working out. So in this case, the question is intended to kind of like summarise it by You, okay, we’ve given you all this advice on how to do something, now it’s time for you to go and do it. So it, it definitely serves its purpose while here. And that’s a good one just to be aware of, because I think there’s definitely times where, where that can be appropriate.


And it’s kind of positive and uplifting way to end certain kinds of content. All right. So that’s kind of the very quick kind of blow through all these content types. I think when you’re working with bigger sites, a lot of sites will have their own templates around this. So they’ll have their kind of key formats that they like, people to follow. And they’ll provide you with a template on that in sort of the way they want it done. And they might have a specific style around their intro and conclusion as well. Like you saw in HubSpot.


They clearly have a very specific style on how they end posts with a call to action. So I’m sure that’s all in their documentation. Other times that might be up to you. And you’ll get to decide how you want to structure that. There are some good templates that you can download online. I think HubSpot is one place that had that had some can’t remember the other one, but I can pass that link along. There were a couple places that had some good, some good templates just to sort of get a sense of, you know, the checklist, what you want to include in this what you want to consider when you’re doing this kind of post, and and that can be really helpful. Yeah, so I’ll turn it over to questions. Anybody have questions?


Adanna Nnamani 31:44



Tara Struyk 31:45

Hi, Adanna


Adanna Nnamani 31:48

That’s okay. Good day I have a question like from an observational standpoint, like I noticed Truky that most of the pillar pages are usually landing pages. But because I was I was working on a demo, something like that, like something from but I didn’t do my research well like I didn’t go to the SERP to do my research where I’m going back to the SERP to do my research. And I discovered that Oh, every, like most of the pages, like most of the top ranking, top 10, top five, were all landing pages.


But I felt that it’s, like, audience commits to search for that word that needs something more detailed. So my question is, can you actually like, can you write the landing page in like, like a blog, and kind of like, change the the narrative? Like, can you stick around, if you write a blog and then put, like, make the blog like a landing page, but insert something like this? Because I discovered like, places like SEMrush. They do that? A lot. Like their landing page. I usually kind of like a blog semi blog, and they just don’t know whether it’s a wise decision. Or you should just go with what the top ranking additional top ranking articles and add an anchor score with your landing page. I can change it. So Landon, true blog. Yeah,


Tara Struyk 33:22

I mean, I’d have to look at the specific example and probably look at the results myself. But I do think we’re seeing that more where the landing page is like, a pillar page, a big post. And I think that’s because those pages are performing. Because, you know, I guess it depends on how well that landing page answers the question. I mean, you could have a landing page. And I’ve seen this too, where maybe there’s like, a little bit of content that that starts answering the question, and then a bunch of like, links to all the other content that relates or answers that that that could work as well.


I mean, everybody kind of has their strategy. And depending on the site structure, they might have to do it a specific way. But I did think the way SEMrush was doing it was interesting. Because they’ve gone very text heavy on those pillar pages and just kind of really doing a good job of that, basically, as opposed as an article long form. And using that as the pillar. So probably also depends on the topic area. Right. But


Nina Camara 34:36

yeah, I have a question. So in the feedback that I got for my homework, you said that like, basically I picked keywords that the volume of search volume of like 20 and I was just wondering, you know, like, if you could people like in every search volume that such keywords should have Like if they land on you, they’re supposed to be primary keywords to make the content work.

Tara Struyk 35:06

Yeah, I mean, it’s not so much that there’s an average or a right number, because it’s really going to depend on the space that you’re in. But if you’re targeting one, you probably want to, you know, in the set, you probably want to focus on one of the higher volume ones, and then target some of the lower volume ones under that, typically. But there are people who kind of use the strategy of targeting a lot of very specific intent, low volume keywords. So it’s not so much that it’s wrong to do that. It’s just what’s the strategy around it.


So if you’re given the assignment to write one post for a site, and you’re trying to figure out what keywords, I would probably go for the highest volume keyword that fits the intent, that is also competitively reasonable. If you’re looking at like content strategy for a site as a whole, then maybe you’re looking at targeting some of those more specific ones. Because then again, if you’re thinking about clustering, right, answering all those questions underneath that bigger topic area, might actually be really helpful in bringing up your authority in in that space as a whole, it just needs to be a bit more of a strategy. Does that kind of answer your question? You know?


Nina Camara 36:38

Oh, yeah, thank you. Yeah, my thinking was, you know, choose like a one with the less competitions considering because I also looked at the difficulty and like, the level of difficulty or the other keywords, and I noticed that like a lot of them require out of backlinks and things like that. So realistically, when I was reading such repeats, it will be very hard to make it rank. But yeah, it’s thankfully perspective.


Tara Struyk 37:03

Yeah, yeah. I mean, it’s a it’s a judgement, right? It depends on a lot of things. Is the audience that you’re targeting in that lower volume? Are they super relevant? So maybe even getting that small amount of traffic can be good. I mean, sometimes there’s really niche topic areas where, yeah, maybe only a small number of people are going to go through and then a smaller number of number of people there are going to convert to whatever action, but maybe that action is super valuable, like maybe those conversions are worth, you know, 1000s and 1000s. of dollars.


So maybe only having three people come through is, you know, maybe that’s desirable. Or, again, maybe it’s part of that larger strategy for the site to kind of build up authority and Win, win in some of those higher volume or more competitive searches. So it’s not that those lower volume, keywords don’t have a place you just kind of have to understand where to use them. Okay, thank you.


Tara Struyk 38:13

Anybody else today?

Catherine Gowon 38:16

Yes, ma’am?


Tara Struyk 38:17

Hi Catherine?


Catherine Gowon 38:22

Yeah. I asked for grace, for the submission. And I’ve sent you an email. Yeah,


Tara Struyk 38:33

I think I saw it this morning. So I’ll try to take a look today. And actually, I’ll say, too, if anybody hasn’t finished their homework, I think there’s a couple people who didn’t finish their homework. Just do it and send it in, it’s better to get that practice. It doesn’t have to be perfect. I’m not really trying to grade it on a, you know, this is good, this is bad. It’s just a matter of like practising that and learning and thinking about it.


Because keyword research is really just thinking, you know, getting your mind around that keyword what people want, how you can provide something valuable there. So there’s no kind of right or wrong answer. And the best way to sort of get better at it or just understand it better is just to practice. So that goes out to anybody who hasn’t gotten their homework in so far. All right. So I don’t have any homework for this week.


I think what I’m going to do is send out some reading that’s going to help with some of the future weeks. So I guess that’s homework but not no assignment to complete. And then maybe next week, we’ll do a little bit of a longer like homework that’ll take you a little bit longer but provided Longer deadline because next week we’ll do another class than the weekend week. After that we’ll do a one on one with everybody. So I can kind of see where you are. So we can kind of use that homework in that kind of two week period to give you a little more time to dig into something a little bit more in depth.