AHREFS COHORT WEEK Thirteen- International SEO

In this episode, Roxana Stingu gives a lesson on International SEO. Targeting international markets can be a great way to scale online businesses.

Roxana is the Head of SEO at Alamy, where she specializes in technical and image SEO for enterprise websites.

She covers;

• Localizing international content.
• Choosing the wrong international targeting for your business.
• Choosing the wrong web structures for international markets.

Resources

Presentation Used

Ahrefs is an amazing SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits. It is packed with a variety of features that enables you to:

• Audit & optimize your website
• Analyze your competitors
• Find keywords your customers are searching for

You can get a rough idea of the markets with search potential by entering competitors into Ahrefs’ Site Explorer. Just check the graph that shows traffic share by country.

Ahrefs’ Site Audit is also a great place to review hreflang implementations.