Erika Varangouli is the Head of International Brand at Semrush. With about a decade of experience in SEO, Erika has worked with notable brands like Search Laboratory, Paddle, and Branded3.
She’s currently at Semrush creating local and global content marketing strategies.
She spoke about;
-The importance of being an expert in your chosen field
-How she identifies content opportunities
-Why Content and Tech SEO should work together, and how this should work
-Content success and what it looks like to her
-Her process of coming up with engaging content
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