SEO Testing for Beginners

In this episode, Gianna Brachetti-Truskawa and Myriam Jessier give a lesson on how beginners can start SEO QA Testing on websites

Gianna is a technical and strategic SEO expert with language and leadership skills. They have both been consulting big international eCommerce clients as well as internal dev teams for international publishers. They are also a Senior SEO Product Manager at DeepL.

Myriam is a Digital Strategist. She helps companies define strategies & tactics to leverage digital channels to gain more visibility or increase conversions. 

They discuss;

  • Defining what you should measure at minimum
  • Why SEO QA is important.
  • Setting up monitoring Automations with Google Search Console, Bing WTM, email, Zapier, etc.
  • Important pages for a B2B site.
  • Prioritizing issues found with a simple framework and more!

Resources

Olga’s Youtube video on GSC

SEO Recommendations Prioritization Template V.1 [by Aleyda]

Follow Gianna on Twitter and Linkedin

Follow Myriam on Twitter and Linkedin