How To Charge Your Worth as a Freelancer [Pricing & Packaging Tips]

Watch our AMA session with Alexandra Sheehan as she shares practical advice on pricing your services, packaging your offers, and building a freelance business that commands higher rates.

Guest’s Profile

✍🏾 Name: Alexandra Sheehan

✍🏾 What Alexandra Does: Marketing Strategist and Consultant

✍🏾 Company: Freelance Consultant

✍🏾 Noteworthy: Alexandra is a marketing strategist and consultant with over 15 years of experience helping businesses grow through content and marketing strategy.

Her work has been recognized by the Content Marketing Institute, and she has built a successful consulting business by helping clients solve business problems, develop content strategies, and build long-term marketing systems.

In this session, Alexandra shares practical lessons on pricing, packaging, client relationships, and making the transition from freelancer to trusted consultant.

Key Insights

💡 Price based on value, not just experience

Your rates should reflect the value you create, your expertise, your efficiency, and the results you deliver, not just the number of years you’ve been freelancing.

💡 Negotiate scope, not your rates

When clients push back on pricing, reduce the scope of work instead of discounting your value.

💡 Clients buy outcomes, not services

Instead of leading with a list of services, position yourself as someone who solves business problems and helps clients achieve their goals.

💡 Strong client relationships start with communication

Consistent communication, reliability, and proactive updates build trust, reduce scope creep, and create opportunities to grow your role from freelancer to strategic partner.

Connect with Alexandra:

LinkedIn

Website