In this episode, Jacob McMillen provides insights on the future of AI and content, emphasizing the high level of sophistication achieved by GPT-4 and its impact on how we engage with the internet.
He talks about the usefulness of Chat GPT in generating outlines and highlights the importance of keeping the core objective in mind while writing copy, while suggesting evaluating AI tools based on real-world scenarios and utilizing Chat GPT for general knowledge to enhance unique perspectives in writing.
Name: Jacob McMillen
What Jacob Does: Founder at Write Minds
Company: Write Minds
Noteworthy: He has been a copywriter for 10 years and is the creator of the Internet’s Best Copywriting Course.
💡Using Chat GPT for General Knowledge and Unique Perspectives.
Jacob provides an analogy to explain the role of Chat GPT in writing. He compares the general knowledge aspects of writing to explanations one would give during a dinner conversation about their career.
Chat GPT can handle the general information, allowing writers to focus on providing their unique perspectives, stories, and ideas. By using Chat GPT for general information, writers gain more time and can deliver a higher level of unique content, enhancing their writing process and productivity.
💡Changes in content creation due to AI
Jacob McMillen highlights the evolving landscape of content creation. He mentions that short-form video content, popularized by platforms like TikTok, has already changed the way a whole generation searches for information. This shift has led to the emergence of SEO models focused on short videos. AI, including GPT models, is seen as the next piece in this content creation evolution.
Jacob discusses how people now want to search by projecting an idea into the void and receiving exactly what they need in return, rather than using traditional keyword-based searches on search engines like Google. He envisions various possibilities, including the metaverse, sophisticated video and podcasting search algorithms, and AI-only assistants that can find relevant information on the web. He emphasizes that SEO professionals will need to adapt to multi-channel search strategies beyond just Google, as people’s search behavior and preferences continue to evolve.
💡Thinking About the Core Objective.
Jacob emphasizes the importance of always keeping the core objective in mind while writing copy. Understanding the desired experience and outcome for the reader helps in re-prompting Chat GPT and obtaining better outputs.
If the initial output does not have the desired effect, one can ask Chat GPT to rewrite the copy to focus on specific pain points, emphasize supporting evidence, or align with the intended experience.
Using AI tools for lead generation
Jacob discusses the use of AI in lead generation. He mentions that AI can be valuable in finding lists of potential leads for pitching. AI tools can help identify databases of companies in specific niches or generate lists of companies based on specific criteria.
Additionally, AI can assist in writing pitches by generating draft pitches or using existing pitches as templates. Jacob explains that the use of AI in lead generation depends on the specific requirements and goals of the pitching process.
Disclosing the use of AI to clients
The conversation touches on the topic of whether Jacob McMillen discloses his use of AI to clients. He explains that he mostly works with clients who are enthusiastic about AI, similar to his own perspective. Therefore, disclosing the use of AI is not an issue in most cases. He emphasizes that clients are primarily concerned about the output and results rather than the specific tools used.
Jacob mentions that AI detectors that claim to detect AI-generated content are unreliable, as they are often marketed devices. He advises against working with clients who excessively scrutinize the use of AI and suggests focusing on clients who prioritize the effectiveness of the delivered content over the specific methods used to create it.
Impact of AI on writing jobs
Jacob expresses his concern that AI is primarily affecting the entry-level market for writers. He notes that Chat GPT can often outperform entry-level writers, making it harder for new freelancers and writers to gain experience and find jobs. However, he believes that the market has overreacted to the perception of AI’s capabilities, and many clients will realize the limitations and resume hiring human writers.
Jacob emphasizes that AI cannot replace the need for good content, effective sales pages, and ROI-driven ad creatives. While some jobs may be lost, he points out that competition exists, and access to AI tools is not exclusive to one writer. He mentions that he knows multiple people who are scaling multimillion-dollar content marketing agencies this year and hitting major milestones, indicating that there are still significant opportunities for writers in the industry.
Connect with Jacob;
Chima Mmeje 0:02
We’re back again for another episode of The FCDC expert series. And today I have with me, Jacob, Jacob, how do i pronounce your last name? I always do this every time.
Jacob McMillen 0:13
Mcmillen
Chima Mmeje 0:14
Mcmillen, McMillen right?
Jacob McMillen 0:16
yes.
Chima Mmeje 0:17
Okay, we have I have with me Jacob McMillen, I’m so crazy excited because AI has been on the up and up recently, this whole year has just been dominated by AI. And we’ve seen many companies, many content agencies, many writers going without work because more companies these days are switching to using AI to write content.
So today, I feel like this topic is very important, Jacob is going to be sharing some of the stuff he’s been experimenting with, so that we can better use AI as a friend when creating contents. Jacob, thank you so much for doing this. And over to you.
Jacob McMillen 0:53
Yeah, thanks for having me. It’s a it’s a super interesting subject that I’ve been keeping my eye on since, like, 2019. Like, it’s something I’ve been, you know, like, I was trying out a lot of the early tools that were built on top of GPT three. But when GPT four came out, I felt like it was like a generation defining technological moment that I needed to like go all in on on, you know, mastering and learning and helping other writers leverage because I just like the moment, the moment four came out, it was like, Okay, this is either going to take people’s jobs, or they’re going to use it to do their jobs more efficiently, and get better results.
But it’s one or the other. It’s kind of, you know, the the I feel like, for so long, the core of the writing market, the core of writing jobs was the reality that most people struggle to communicate effectively through words. And that was really the value driver, a lot of people think persuasion, marketing sales, but ultimately, it was just that people struggled to communicate through writing. And I feel like Chachi Beatty and Elaine, you know, these large language models are kind of like, they’re treating that skill, the same way a calculator did to mental math, where, you know, mental math is kind of no longer the core skill.
But, you know, a calculator really did nothing to do you know, the calculators we hold in our pocket didn’t change any of the application or value of math, it just eliminated this one kind of common skill that people would develop that was now obsolete. And so it’s not to say that, right, you know, written communication is now obsolete, but just the basic level of it, we now have a very effective tool that people can use to express what they’re trying to say, a lot more easily. And so it just changes a lot about the market, not necessarily in a bad way, but in a way that writers need to be conscious of.
And so that’s kind of my current mission is one to help to help writers understand how this affects them and how to lead how to position their businesses, kind of the title of this video to food future proof their writing businesses, as well as how to, you know, be the ones most best leveraging this asset. Like I think, you know, I think Chat GPT should be more valuable to writers than it is to anyone else.
And so I’m trying to help everyone learn how to make that a reality and not just a pipe dream. But yeah, with that said, I, you know, if you want to, if you want to stay on and I wouldn’t mind getting your thoughts on some of these things to GMAT, because it’s a, it’s a broad, it’s a broad topic. And, you know, I’m definitely not the the soul, the soul voice with interesting takes on this. But anyway, with all that said, like I can I can dive straight into
Chima Mmeje 3:54
it now. I feel like I’ll wait until you finish your presentation. And then I can chime in, because trust me, I’ll definitely have questions. Well, I’ll wait until you’re done, usually waiting to finish and then we hit you with all the questions.
Jacob McMillen 4:07
Perfect, perfect. So So starting off, I always feel like whether it’s in my content, or you know, training, I think the most important thing is context understanding, what are we trying to do? Where are we trying to go? What are the core concepts that matter here? And so the first thing I want to talk about is why, like, how and why AI is changing the writing market. And what you should be focusing on.
So. So first and foremost, I think what what chat CBT is doing is accelerating a lot of trends that were already there, or skipping ahead in certain facets. So like I mentioned a second ago. For a long time the core of the writing market was I’m a business owner. or who I can give you a hyper compelling elevator pitch, you know, if you ask me, What does my business do, I can tell you in a way that’s very compelling, very charismatic, very persuasive.
But the moment you give me a keyboard and say, Okay, now type that out, you know, translate that verbal message into writing, it would just become an absolute mess, because people just, the average person is not good at translating thoughts and something they can communicate through words via, like written language. And so that was like, you know, most, and I think this is kind of hard to sell to, because so many new writers, when they come into the space, they never believed me about that, like for the, for the last five years that I’ve been, you know, spending a lot of time training writers, I would tell people that all the time, and they never really believed me, like, they’d always kind of go back to Oh, no, it’s really about persuasion and sales.
But when you look at like all the gigs that they were landing, none of those gigs were actually being tested. Like, they couldn’t tell you how many sales were being driven. You know, like, every website copy project I’ve ever done in my life, the companies were not measuring like conversion rates, they weren’t even sending enough traffic to that site to get a statistical statistically significant conversion rate in the first place. You know, just very little traffic going to these, when we talk about, like, blog posts, the vast majority of businesses paying for blog posts have absolutely no clue how much money their content marketing is making.
Partially because content marketing is very hard to track and attribute. But also, just because a lot of people aren’t even trying to, they just know, I need a blog and the blog posts, I need a website and you know, website copy. And that’s it. You give it to them. They, they they’re their sole evaluation is Do I like this? And if they like it, they publish it. If they don’t like it, you know, maybe they ask you for some changes.
But there’s no objective measurement. There’s no, you know, for a lot of the stuff that we do as copywriters. And I would say, for a lot of copywriters, every piece of copy they’ve ever written in their career, they’ve really had no objective measurement of that copy. And so when we get into when we get into AI, this is what this is what really, this is why Chat GPT has like, had such a massive impact on the public’s perception of writing and the writing market.
Honestly, that was like the first sign to me that like something really major is changing here. It was just seeing the public response to the initial launch of chat GPT, you know, so like, 3.5, even before GPT, four, when I really don’t think it was very good. Like, I don’t think the original launch of chat GPT was that interesting. But the world went crazy with it. It was literally like six months, and it was a household name. Whereas like, half the people today who know what chat, GPT is couldn’t even tell you what copywriting is. So it’s like, the the public perception of it is, is in a lot of ways just as important to us as freelance writers as the actual value of it. Fortunately, what GPG, for some of the actual value got added in. But from the from a perception standpoint, people think it can do things that it can’t.
And what that means is that if they think it can give them what they want, even if it can’t, they’re not going to pay for it from somewhere else if they think they’re getting what they want them to actually be at. And this is where the types of copy that are subjectively measured. You know, if you hand someone a page of website copy and their sole way to evaluate it, as I read it, I like it sounds good. I run with it. A lot of those same people, they’re going to put something in the chat sheet btw, they’re going to get a very poor result out and they’re going to go, they’re going to look at it and they’re going to go I like it. This is good. I’m going to run with it.
Because this is good. Like, I personally like this and it’s free is always going to be better than I personally like this and this cost me money. So so right out of the gate, there is going to be like I think we’re already seeing it and we’re going to continue to see it. There’s a massive chunk of the market of subjectively measured copy that’s going to be outsourced to check GPT instead of being handed off to freelance writers, and so I like what, what this means is, is that we need to be pushing our businesses in the direction of objectively measured copy.
So the stuff that you know, people aren’t just looking at and going yes or no, they’re actually feeding it into a system and where they can evaluate is this performing or is it Not because that’s where, you know, it doesn’t matter what how much they liked the output of chat GPT you know, how they feel about the copy doesn’t matter? It’s how does it perform? does it drive profit does it drive sales. So just kind of right off the bat types of copula that falls into this category is like, you know, email copy, email marketing, email writing, it’s, it’s one of those things where you’re already automatically evaluating basic metrics, like open rate, and click through rate.
So if you know the emails, people are generating through chat, GPT aren’t giving them strong open and click through rates. They’re gonna need a writer to do that for them. And then you have stuff like sales pages, and ad copy. You know, even to some extent, social media copy, depending on how sophisticated people are using their, you know, social media stuff, anything where like, it’s actually being measured, and we can show is this driving profit, is it not, that’s the sweet spot to be building your businesses toward. And in some ways, this doesn’t change anything, because that was always true.
Like you were always going to make more money going after the objectively measured copy in the first place. But you could still build like a solid six figure career doing stuff that was was never really measured was just about helping business owners do written messaging. And I don’t think in five years, we’re going to be seeing much of that anymore. I think the businesses that focus solely on just something that’s up to the business owner decide if they like it, that’s kind of going away, we’re going in more the, you know, the objectively measured direction, in a similar vein, application now is going to be a lot more important than deliverable. So, a lot of people even if they have good copy, they don’t know they don’t really know what to do with it.
They don’t really know what, how to incorporate it, how to build a funnel, you know, around different pieces of good coffee. And so this is one of those things where, again, even before AI, we always wanted to be building our writing businesses more in the direction of a consultant like we wanted to look to be, if not, if not being paid to consult at least being perceived as a consultant coming in and, and being able to instruct business owners on how to like, how to use their copy once they have it. And so that, again, that’s, that’s a direction that that Chat GPT, you know, is it really going to be able to help people with not because it’s not capable of it at all, but more just because
you already, you have to know certain things before you can make use of it in certain ways. So the example I use here that I think illustrates this well is coding is, you know, writing an app with like, code Chechi, BT can write code. There’s lots of developers who have reported it being able to create fully functional apps for them. That’s great. In theory, that sounds great. I would, I personally would have no way of using chat GPT to write code for me, because I just have no context, I have no understanding of what I would ask it, I would have no understanding of how to use it, what to do with it once I got it.
And I could ask Chat CPT to give me the answers to those questions. But one, it’s going to take a while because I don’t really know what questions to ask. And two, I’m gonna have no way of evaluating if what it gives me is right. One of the big things that I do know about, you know, development is that it’s a lot of troubleshooting. It’s a lot of trying things and then figuring out why something didn’t work. And if you don’t really know if what you were doing was right in the first place, if you just been throwing stuff in the chat GPT and you know, getting these outputs and trying to plug it in your nothing, it’s not going to be working.
And you’re not going to know why even if it’s like 99% of the way there. And the same thing is true with with copy. The same thing is true with building funnels, or anything that copy fits into is that the more you understand, the more you’re able you’ll you’re able to evaluate what chat GPT is giving you and use it effectively know, hey, this is really strong, I can incorporate this into this specific piece of the page or into this part of the funnel, or hey, it gave me this suggestion on how to build this funnel. That’s a really good suggestion because I understand how funnels work that you know, that’s just kind of an AI work or something that it pulled from some random blog posts, you know.
So being able to understand a decent amount around what you’re doing, allows you to leverage these tools way more effectively than someone who just has no context, which is very important and the most encouraging part of all this. Because really check GPT in our hands as writers should be a super tool, it shouldn’t be something that allows us to write five times faster, create things better than what we would have done on our own. Whereas the same tool in you know, a random business owners hands, it’s going to be infinitely less effective. You know, for example, a lot of what people are doing to try to take advantage of chat, GPT is buying these prop packs.
So these, you know, these people are selling this 1000 prompts to all these different use cases. And that’s kind of the method people like business owners and people who don’t know marketing and writing are going to be using, and it doesn’t do anything like initial prompts really don’t pull much out of chat, GPT. Most of the value of chat GPT comes from the follow up, that comes from RE prompting it in a very specific direction. And so if you know how to do that, as a writer, you’re going to be able to get way more value out of these tools than anyone else is going to be able to.
So with that said, let’s kind of look at what some of those things are some of the different ways that we can use chat GPT, how to use it. I’m going to show you into a thread where I attempted to write a sales page and actual like direct response sales page with AI and the process that I kind of develop there that I think will be helpful. So first off, I want to follow up on that trail of you get the most value from chat, GPT, when
Chima Mmeje 16:44
are you sharing the screen? Because we can see it’s not? Yeah, I was just about to Okay. See here. Cool. Can you guys see that? Yes. Showing now?
Jacob McMillen 16:59
Is it showing check to
Chima Mmeje 17:01
see? Yes, yes, yes. All right. So.
Jacob McMillen 17:07
So this is where this thread really illustrates the idea that it’s it’s not about the initial prompt, it’s about what you do with how you follow up. So, but at the same time, there’s some things that we can do to cede information into a GPT thread, and to chat GPT thread. So I’m just going to kind of walk you through some of the things I did in this thread and talk about some different ideas. But one of the first things that I that I like to do if I’m writing a more complex piece of copy, usually like direct response, like I don’t do this for blog posts.
But for like a sales page, possibly like an email sequence. I’ll do this prompt here. So it’s in a minute, I’m going to ask you to help me write the sales page for whatever it is your doing. Before we begin, I want to fully understand I want you to fully understand my business offering customers asked me at least 20 questions about these and anything else you need in order to help me create the best possible sales page. So I’m basically just instructing chat GPT to give me a questionnaire. And it does a really good job of this. The questions it provides are pretty on point. What’s the name of the business?
And how long has it been operation? You know, it’s got mission vision, nameless supplement, right here. This is these are the questions we want. Can you describe the main benefits? How does this how is this unique on the market? Any side effects? This kind of focuses on some more product driven things. So we could potentially add in, you know, what are the pain points that it solves. But as copywriters we can potentially come up with a better questionnaire.
So what you could do is you could take this and you could say, Hey, I’m going to do this different questionnaire instead, show the questions, then you would come in, and you’re going to put all the answers in. But the key is, the key here is just that we’re basically seeding a tonne of information into into this thread that that chat, GPT can then reference as we as we ask follow up questions. One thing to kind of just a little, a little trick here. Sometimes you have types of information that are pretty long. So something I did here is I don’t think you can enter more than 2000 2000 words at a time right now, they are changing that.
But for now, one thing you have to do sometimes is say, hey, this answer is quite long. I’m going to send it in a separate thing. So it asked me for the additional question. I put in all this information. And then what we want to do is we want to ask it to either flesh out an outline that we’ve created or write an outline for For us, so in this case, I already had an outline I wanted to use. But a lot of times, I like to, I like to get Chachi Beatty to write the outline. For me, it’s really, really strong at outline creation. So I put this in. And then what it’s going to do is it’s going to, it’s going to create out an outline for your page.
And the reason this is important is because let’s say we wanted to write a section on explain why common solutions have failed. If I were to, if you were to just open up a chat, GPT thread, hop in there and say, Hey, write me a, a sales page section on why common solutions have, you could explain it why, you know, common solutions have failed. Common supplements solutions have failed, the parents of picky eaters, you know, or kids on the autistic spectrum, it’s gonna give you like, it’s gonna give you copy intended to be a standalone pitch.
So it’s going to it’s going to try to force in like an a general introduction as if there’s no context and then a conclusion. Whereas we don’t want that we want this to fit into a, a page in context, we want it to fit into this whole page. So when you put the outline into chat, GPT like this, then what you can do is you can come in and do stuff like this where you say, for section to write something, and it’s going to write that section in context, so it’s not going to force a conclusion or an intro, it’s going to write it as if it’s a section on a sales page. So that’s, that’s something that’s really applicable to blog posts too.
If you’re trying to write, the best way to write a blog post in chat GPT is to just ask it to create an outline for you, and then ask it to write each section and you’re going to copy and paste the info that puts under each section and say write the you know, write this section, copy, paste, and it’s going to take that little blip and turn it into a fully fleshed out blog post, or fully fleshed out Blog Post section that’s going to fit where it’s supposed to fit in the overall piece. So that’s what we do here.
And so what I did, I started with, okay for section to help me get inside the head of my audience by writing a descriptive story about parents of kids with autism dealing with the challenges that their kids have the food sensory issues, dig into the emotional struggle, it did an okay job here. It kind of it kind of creates this hypothetical family. It, it walks through some different ideas. If you, I have a kid on the spectrum, so like for me, I can look at this and kind of immediately know what resonates and what does it if you didn’t, if you are writing for something where you aren’t the target audience, sometimes like stuff like this, even though I wouldn’t say anything here is like usable in the final copy, it can help you just understand the target audience a little better.
But where the real gold was here is I came down and see after did the section. So I came back in and I read prompted chat GPT with some bullet points from the actual founder story. Sounds like but rice section to outline the main challenge challenge using the basic story below. My son, this was from the founder, it was like bullets for a story he was going to write, I suddenly was diagnosed with autism, we struggled to get him the help he needed. So we moved our family. To get help from an ABA therapist, we eventually learned about these food allergies, gut problems, and brain inflammation that’s common in kids with autism and started treating him with natural supplements to help combat the symptoms.
We were spending over 500 a month and weighing out 30 Powders every morning. So we decided to develop our own formula that would be a lot more accessible and easy. And then I asked make the new version written in the first person and really lean into the emotion and pain of the challenges faced by Leo’s dad, as he tried to figure these things out for a second. And this section that it gave me here, this was really prompted this wasn’t the initial thing was really strong. So I’m gonna kind of highlight some different pieces of it.
When Leo was diagnosed with autism, it felt like the world had come to a standstill, you know, like that’s a that’s a really solid line. But my his mother and I we didn’t give him to despair. We knew he had to take action. It proved to be a challenge far beyond what we had anticipated. The local resources were inadequate. We were faced with the gut wrenching decision to stay and accept subpar help or uproot our lives to move somewhere where you know Leah would have a fighting chance. See? I love this one. It felt like an unseen enemy was attacking him from the inside derailing his progress and dimming his spirit.
Like that’s, that’s good copy, like I don’t care what anyone on LinkedIn says that’s really good copy. And like ultimately, direct response copy is like it’s a series of like heavy hitting lines with like the stuff filling from one to the other like it’s a series of moments that you’re taking the reader through and then reinforcing. And there’s another one here too, that I really liked. Yet the process was overwhelming, our kitchen became a makeshift science lab, as we spent over 500 a month on more than 30 different powders.
That’s such, like, that’s such a visual, it’s such a visual line, you know, like we you read that and you immediately like, immediately picture this kitchen where there’s like, all these like scales, and, you know, like beakers, and they’re like weighing everything out, it feels overwhelming. Versus like, you know, this has been contrasted against a tiny, you know, one teaspoon. So it’s kind of this between this between the seeding and then the RE prompting, and the adding new stuff in to try to angle into what you want to get, you can get some really good stuff. And then as you know, as we go through here, we kind of did the same thing for each section in the sales page.
Looking to again, give it the information that we wanted it to have the structure that we wanted, sometimes sometimes it gives some decent copy, but it doesn’t structure it well. So you can re prompt it with a different structure. And then really using language, asking it for exactly what you want for that copy. So, you know, really lean into the emotion and pain of the challenges.
And you get stuff like this. So this is kind of some ways that you can that you can get much, much more advanced copy out of chat GPT than simply hopping in and asking a question, simply hopping in and you know, trying to get a whole piece in one click, you’re never gonna get something super valuable in one click, it’s a it’s kind of an ongoing conversation where you’re trying to pull out the gold, kind of in the same way of you know, if you’ve ever interviewed a client, and you’re trying to pull out, you know, different pieces that you can use in the copy you’re writing for them.
Sometimes you have to really press you have to attack it from different angles, you know, you you ask them a certain question that you think’s gonna get a good answer. And they’re like, oh, yeah, you know, they give you like, two words, you know, you’re like, Okay, this is the question that’s going to pull the gold out, they give you nothing, you come at it from a different angle. And all of a sudden, like, they start talking, you know, they start giving you something usable, it’s kind of a similar process. It’s very much like an interview where you’re, it’s, it’s on you to stay focused on the objective of what you’re trying to accomplish, and nudge chat GPT in the direction you want them to go. So anyway, and that the process when I say that, that sounds a lot longer than it actually is because unlike in a real interview, you don’t have to wait on on chat GPT to think and talk and kind of beat around the bush, they’re just going to you know, turn out their answer immediately.
And then you can immediately change your prompt, re prompt it in the more specific direction you want to go. So that’s something I wanted to show, they’re kind of the that’s kind of the main thing I wanted to show inap. See here. And then the other kind of just to wrap up the conceptually speaking with chat GPT there’s, there’s the things I mentioned, there’s one, instead of relying on an initial prompt, you want to treat, you want to treat the initial prompt as either one, an approach to seeding, seeding GPT three with the information that you want to reference later on as you read prompts.
Or if you’re doing something a little simple and more straightforward, just a quick initial prompt to get the conversation going. The really super long, advanced prompts. I’ve tested them against much simpler like every time I see someone put out some hyper detailed prompt that’s giving them special information. I’ll go in and test it and then compare it against a much simplified like, two to three line version of the prompt. And I always ended up getting pretty much the exact same information. You know, at least with GPT four, I think there was more relevance to that with the old GPT three.
So if you’re using like, if you’re using GPT three, like the free version of chat GPT there may still be a little more value and being more descriptive in that initial prompt but the after that if you’re you know, if you’re using plus GPT, four and above, which I would highly recommend, like if it’s in your budget, it’s the best $20 value Are you in the world right now? And in my opinion, then you really like it.
You don’t have to be that clever. Like, it’s the it’s the or it’s like talking to an articulate friend who understands the nuance of what you’re asking and understands what you’re trying to do really well. So if you can ask it for, you know, something very specific, it’s typically going to give you something very specific. And again, kind of, to reiterate, one thing I showed you there, the outlining thing is so important, if you’re trying to write like actual copy deliverables. Getting that one getting an outline from Chat GPT, it’s the it’s the best outline writer I’ve ever met.
Like, it’s, I’d say, 99% of the writers that I’ve hired and worked with, through my career can’t write outlines as good as GPT for can. It’s just really good at that. It’s really, really good. And it gives you the sub points to not just the main points. So I always use it for outlining. Even if I make some tweaks to it, I think that’s always a good place to start is to get an outline for what you’re trying to do. structure. And copywriting is really important. And particularly if you understand structure, you’ll be able to use those outlines even more effectively.
But even if you don’t, it tends to give a much better starting point than what most people do on their own. So definitely take advantage of that. And then as you’re going through in your, in your writing the different pieces. Always be thinking about the core objective, like what am I actually trying to do here? What what is the experience that I’m wanting to give to the reader as they’re reading this and read prompt chat GPT with those directions in mind. So when you read what it gives you, if it’s not having the effect that you want, ask it to rewrite it with that effect, ask it to rewrite it to lean into a certain pain point, or to talk about how, you know, to, to emphasise more how this piece of supporting evidence factors into this or, you know, to whatever, whatever the experiences you’re trying to create, think about that as you’re re prompting and getting getting better and better outputs from the tool.
And then to just keep in mind as well that like, there’s going to be an infinite number of tools to try an infinite number of AI tools, even within chat GPT, there’s going to end up being an infinite number of plugins that you can experiment with. And I would recommend, like, I see a lot of people testing AI tools, evaluating AI tools in terms of business uses with non business, like testing. So the hop into a tool, they’ll play around with it with something completely unrelated to their workflow, and then evaluate how good the tool is based on that.
Don’t do that, like one, you just don’t have time to play with all the 1000s of tools that are going to be coming out. So like what I recommend doing, and will let me finish that thought. And even if even if you do, like, you’re not actually going to understand how well it can work for you, unless you’re attempting to actually make it work for you. So when you evaluate these tools, attempt to actually plug it in to something that’s gonna like, make you money that day, or is going to grow your business or something you’re actively working on for a client, like attempt to see, can this do something useful for me with the things I’m already doing?
And I think you’ll find that there’s a lot of tools that are a lot more immediately useful when you evaluate them that way than if you’re just like playing around with them to see how impressive feeling they are when you ask it for a random prompt. So I think that kind of like, that mostly wraps up what I wanted to say here, let me let me check here. Yes, staying staying. The three things are just like one interview, interview interview. I can’t say that enough. Like all all the good stuff comes from follow ups. And it’s I think one way you can think about it too is if you are if you’re an editor who’s who’s working with a writer, and they write a section of copy, that isn’t very good.
What would you what would you say to them, you know, to get them to write a better section, you kind of do the same thing with Chat GPT you know, you look at it, and you go, I mean, one thing, one big thing chat, GPT doesn’t really do like fluff to the same extent as human writers, especially new human writers do. But beyond that, just like the stuff you say is usually like, hey, we you know, this is like, this isn’t really emphasising this point as much as we want or add an example to illustrate this or you Let’s make this more succinct.
And those are all types of feedback that work just as well, if not better with Chat GPT as they do was when you’re right, you’re editing your own work or another writers work. So you just want to approach it in the same way. And then you know, you want to when you’re trying to write more complex stuff, see the threads. And then the most important thing, you know, being, always, always think about the objective. Always think about what’s the actual measurable deliverable or outcome that I’m trying to drive with this copy, and go through your process, evaluate the results, apply the outputs. With that in mind.
Chima Mmeje 35:43
Jacob, that was incredible. I really loved when you said that share the kinds of questions that you’re asking chargeability and everything. So I’m just going to go back to the main questions that we wanted to cover here. So you’ve answered how to use chat GPT in your workflow. So next question is what should we not be automating? In our writing process? Yeah, I
Jacob McMillen 36:10
think you should be, I think you should be attempting to plug AI into every everything you write. And the reason isn’t, because it’s necessarily going to be equally good at everything you do. But it’s more like, let me just use this example. When I write a blog post, there’s actually okay, I have a little I have an example here, kind of an illustration and an analogy that I think is really good at answering this question.
If you were to sit down, if you were to sit down with someone over dinner, and explain your career to them, like they asked you about their career, you would spend a big portion of that conversation explaining basic concepts like what copywriting is, or what freelancing is, or how the freelance world works, or how you maybe how you might ask, How about how you invoice or, you know, like, oh, like people, like, how do you get clients, you know, like, there’s, there’s all these things that could be asked about that the answers you would give them would be predominantly general information, stuff that they would probably get, if they talk to, you know, 100, other freelance writers, the answers would be more or less the same.
And then there’s going to be pieces that are very unique to your experience that are very unique to specific, like things that you did, or stories that you can tell or, you know, point of view that you bring to the whole thing. And so, chat GPT can instantly create the general knowledge stuff, so that you can spend 100% of your time focusing on the unique point of view and stories and ideas and opinions that you bring to a piece. And so I find that almost anything that I write, there’s both of those things, there’s the general knowledge stuff, and there’s the, there’s the unique stuff that I bring. And you have to always do both in any piece of writing.
And so when I use chat, GPT to help me with creating content, I’m having it do all the general information stuff for me. So anything that like does not need to come from my unique point of view, I’m having it right, I may add a few things to it, I may adjust it, but it does a pretty good job. And what that does is if I have, you know, if I have five hours to write a blog post, a blog post that maybe I could successfully write the whole thing start to finish in five hours. If I do it by myself, I’m spending three of those hours writing General Information stuff and two hours working on, you know, doing the kind of unique, more interesting, maybe like, Look thinking about ways I can kind of go to the next level with this post.
When I use chat, GPT, I have the full five hours to really just focus on what what, what are the unique things I bring to the table, you know, to focus on adding my point of view to focus on thinking about what’s something I could find or source for this piece that would really take it to that next level that would be unique. And so because of that, like, the version of me that uses chat, GPT you know, to allude to my branding, the cyborg version of me, you know, like, like, the old me can’t compete with him. Like, honestly, like, I like i 2017 me cannot compete with 2021 23 Me 2021 Damn 2023 me because like, I just have so much more time to focus on what I’m best at because I’m using chat GPT for all the other stuff.
And so like to me, I see I see it as a like a, a tag team process for everything. I write, you know, there are occasionally shorter form things that I just write myself. But for the most part even, I mean, even as an editor, like, like, at minimum, I’m using it to edit my grammar because like, I’m, I’m a typo King, you know, like I like, it’s just one of those things that like, anytime I’m posting on social or sending an email out, I’ll take that copy, even if I don’t use chat up to write it. And I’ll throw it in chat GPT after and ask it to find grammar mistakes, and give me ideas to improve it. So
Chima Mmeje 40:33
that was very interesting. I’ve used up to to find ideas, but not to edit. So that’s a very, that’s a very good one. That’s a very good one. I had next question. Oh, okay. Where do you see the future of AI and contents heading? So
Jacob McMillen 40:57
I don’t know.
Chima Mmeje 40:59
Good answer. That’s a very smart answer.
Jacob McMillen 41:01
The I see. So GPT. Four to me was was a generation defining tech for for two reasons. One, I think it’s hit a sophistication as a language model that we’ve kind of gotten 80 to 90%, of as good as it’s going to be. And you know, in the sense that we may have marginal improvements from here, but I don’t see future jet like, it’s so indistinguishable from human riding at this point, that I don’t see it.
So getting, like, orders of magnitude better. Like I think we’ve hit the like, the sweet spot for, you know, in terms of its uses a language model. The more interesting things to me is, I think it’s changed everything about how we approach the internet, how we look to interface with the sum of human knowledge as represented by the web. up into this point, Google has kind of been the number one interface, and it’s terrible. It is so bad. It used to be good. And they’ve made it worse every year for the last 10 years.
Chima Mmeje 42:08
ads everywhere, ads everywhere, where,
Jacob McMillen 42:12
exactly. And like realistically, like we’ve all learned this random ass little Google skill, where we try to think about concepts in three to five word increments, you know, because that’s how we have to prompt Google. If we do this long sentence asking for something hyper specific, it’s going to give us nothing. If we do two words, it’s going to be too vague. But if we do like three, four or five words, like that’s the sweet spot.
And so we’ve kind of developed this way of associating with the algorithm. And that’s one thing too, that I see people making a mistake, sometimes with GPT is trying to do the same thing GPT you like you ask, as like detailed as you want. And it’s going to actually reward you for every additional investment that you put into making a detailed request. And it can give you hyper specific things that would take a long time to find in Google. And so I,
Chima Mmeje 43:06
I think, because I want to interject here and tie this with generative AI because what you’re just talking about now is the problem I think Google have seen and they are trying to fix regenerative AI, so that we can start making way longer searches on Google and it can start to generate the type of response that we are seeing on chat GPT, what do you think about that is such is a way we search going to change, the way we write content is going to change to fit into that structure.
Jacob McMillen 43:37
I don’t know how it changes the way we create content at this point. Because it’s still such a rapidly evolving, you know, thing. So at this point, like I there’s no real clear way to create content for the new case that gets kind of a yet to be seen. But I will say in some ways, we are already creating different content than we were five years ago. But it’s mostly short form video because Tik Tok changed the way a whole generation searches for things.
And a lot of people are looking to take advantage of that with kind of SEO model, short form video content. And AI is kind of the next piece of that. And the sense of the way people want to search is not to hop into Google and put some words in the way they want to search is to sort of project an idea into the void and get something exactly back what they want. And there’s there’s so many different, you know, ways that that could go whether we talk about kind of like the metaverse all the way to like you know, just even just tick like a more sophisticated video and podcasting search algorithm or, you know, a whole AI only like, you know, almost like an AI Butler of like, Hey, give me this and it goes and finds what you need, you know on the web.
There’s just so many directions that could take. And I think the only definitive thing I know. And I think we’re both connected with Andrew Holland on on, on LinkedIn, he’s another SEO guy. But he the way he’s been talking about it lately is that SEO SEOs are going to have to be thinking about like, multi channel search, not just Google Search anymore. And I think that’s, that’s the only thing I know is that that is true. I said,
Chima Mmeje 45:30
I said the same thing in the posts on LinkedIn last week, we have to be thinking about, we asked me thinking about on media, what’s what’s what is the fastest way to get people directly to your content without Google search? So everything you’re saying completely resonates? I’m glad we are aligned on that, on that area. All right. Next questions. What ethical concerns should we be aware of as we use Chat GPT? In our processes?
Jacob McMillen 46:04
Honestly, I don’t have any answer to that. One. Because like, I tend to I, I tend to make my decisions more around empathy than like, a perception of ethics, I guess. So that that’s kind of my driving force versus what others would consider, you know, grey area, black, white, whatever. There’s not really I think the thing was one of the one of the concerns I see people talking about is like plagiarism, right? You know, chat, GPT is sourcing this content from other people. I myself, I’m one of them. My my site was used fairly heavily in the database that was that was fed to, you know, to open AI, like, you can see what percentage your website played, and it’s in its database.
But I noticed I often notice things coming out that are that come out of chat GPT, that that are like, almost identical to like, things that I’ve really pushed on my site, even to the point of the questionnaire, like a lot of times, I’ll get like, exact match, like answer from the questionnaire that I’ve had ranking number one for copywriting questionnaire for the last like seven years. So like, you know, like, that’s a reality. But the thing is, the way ChaT GPT sources work is the way human writers have sourced work from the beginning, you know, we go out, we look at all this stuff that’s ranking that’s already out there.
And we find a way to either use or re spend pieces of that, in a way that’s not pulling large chunks from one piece. That’s exactly what AI does. It’s doing that over 1000s of articles, and kind of averaging out content in a way that is really not, you know, outside of the line or to can’t really be pointed at any specific site and say this came from them, because it’s pulling from everything.
It’s just way more efficient and powerful doing it because it’s, you know, a large processing algorithm and tonnes of processing power. But, yeah, so I, you know, I don’t really see any ethical concerns to it. And okay, that and let me let me rephrase that. I don’t see any ethical concerns to the way that we use it as copywriters in terms of ethical concerns connected to AI. That is a that is an endless that’s, that’s a massive discussion.
Chima Mmeje 48:32
Yeah. All right. I’m gonna take questions now from the audience. I’m starting with this one from Russian shike. She says, Hey, Jacob, thanks for doing this. My question is, eventually, if a writer can 5x their work productivity with charging PT, it also means that it can replace for other writers, isn’t it? It’s good that one writer is good for the one writer. It’s pleasant, but bad for the other four writers who lose their job.
So do you agree that chat GPT is going to eventually eat up writing jobs? I think is already happening. Now. If I’m being honest, I think that’s already happening. I know a lot of writers, in fact, including me that have been struggling to get the kind of work we used to get in the past so definitely, I feel like it is eating up writing jobs right now. He’d say, I just I just got whittled away kind of thing that is happening right now. What do you think Jacob?
Jacob McMillen 49:27
I think honestly, my my single biggest concern with AI is that it’s it’s eating up the entry level market. Yeah. There’s like anything that an entry level writer could do usually chat GPT can do better. So once you get past the entry level stage. I think the market has overreacted based on their perception of what chat GPT can do and what it how it’s going to change the space. And so I think you Have people who stopped hiring initially who are going to resume hiring because ultimately, concept is just concept. At the end of the day, like, they still need good content, and they still need, you know, sales pages that are going to form, they still be still need new ad creatives that actually drive ROI. And over the next, like, you know, I mean, we’re six months into 2023, I think by the end of 2023, you’re going to have a lot of people who thought, hey, AI is going to replace my need for a copywriter who are going to lose who have lost a lot of money this year.
And we’re going to go back to Oh, it didn’t do what I thought it was going to do using it the way I thought I was going to be able to use it. But I do see the entry like entry level jobs kind of lower, lower, like simpler, lower ticket jobs, I think I think they’re going to be greatly reduced. And so it’s going to be a lot harder for new freelancers and writers to come into the space and get experience and get those reps in. That’s absolutely, I think that’s absolutely going to be the case. And one of the things in like, launching my my right, right mines community is it’s something I’ve been thinking about and wanting to make making that super low priced and affordable.
Like, how can we create alternative paths for people to come in and get experience and learn when the entry level market has dried up a bit. But I think I think past that, you know, like, I know, multiple people who are scaling like multimillion dollar content marketing agencies this year and hitting major milestones, because of all the people hiring, you know them for content, and they’re not using, like, a lot of some of them aren’t using AI at all, some of them are using it. But it’s it’s more of a hey, you know, you’re you’re a writer, here’s a tool that can help you go faster. It’s, you know, they’re still paying competitive rates, they’re still so so I think like, I think there’s a lot of I think there’s it’s absolutely, absolutely going to cut some jobs.
But again, when just to use the example, you mentioned in the question, you know, yeah, if if, if you have a writer who can be five times more productive with Chet GPT, you may get the same output that you are getting from two years ago, even if you fire the other four writers. But what if your competitor, just hands chat GPT to all five of their writers, like, you know, like everyone has access to the same tools.
So just because you can do something faster, doesn’t mean you can take your foot off the brake, because other people are going to be doing it, and they’re not going to be skimping on their investment. So I think it just depends on how the content is being used. In situations, again, where it’s very subjectively measured, you are going to see jobs lost. And in situations where the profitable metric is still, the goal, you know, people are going to be using it more to just get more output is kind of my view.
Chima Mmeje 52:59
All right, next question. Do you disclose to your clients that you use AI in your writing? How do you do? How do you deal with clients who want you to prove you don’t use AI? Or come up with reports? Or they come up with reports from Ai detectors to answer you did use AI, even when you did it?
So basically, you know, you have some clients that don’t want you to use AI, they just want human can represent human written content. And then some of them will put your copy in that AI detector. And the detector will say you use AI even if you didn’t, how do you deal with that? And are you disclosing to clients that you use AI in your work?
Jacob McMillen 53:35
So I mostly worked with clients who like, are kind of as excited about AI as I am. So it’s not really an issue. I will say this, ultimately, what people care about is the output in terms of the way you want to build your career is working with people who they’re focused on does this drive results. So like, I have a client right now I’m doing sales pages for him. I’m doing it on spec. So we’re trying I’m trying to beat his control.
If I beat it, he pays me 10k If I don’t, he pays me nothing. He doesn’t care what I use, He just cares about like, does this beat that control? You know, like, does this make him more money? If so, if I say hey, by the way, I used AI and he’s like, oh, cool, you know, like, like, it doesn’t matter because the How does isn’t important? And I would say like you want to be working with clients where the how is less important to them than the deliverable because it like aI detectors are crap. You know, like, they could do an okay job, but GPT three, they can’t tell GPT four at all.
They’re still going to sell their detector, they built that thing as a marketing device. So people are pushing these detectors, when they’re, they’re trash. So like I would say, you know, if you’re if you’re working with the type of client who’s gonna run your stuff through an AI detector, probably just not the best gig because that It’s gonna show that was aI written even when it’s not, you know, like, it’s like it’s just a it’s a complete guessing game with those what they’re going to say because they’re, they’re terrible.
They’re they’re not they’re not well designed, even like, you know there’s there’s some that are better than others and they’re still wildly off. So I would say you just gotta go after different clients if they’re if they’re being that nitpicky about it, there’s it’s just kind of a no win situation for you.
Chima Mmeje 55:27
Alright, let me see. Okay, someone is asking about how they want to use a, they want to use Chat GPT to generate questions for customer interviews. When writing an article, like what kind of prompts should they be given to generate really good questions for customer interviews?
Jacob McMillen 55:55
Yes, so what I would do is, I would just, I would explain, I would like write out I’m doing this interview with so and so or, you know, you could describe like the role that they have. For the purpose of tell us the interview,
Chima Mmeje 56:13
Jacob show us you have charged up t plus show.
Jacob McMillen 56:17
Oh, okay. Yeah, sure. Let’s see, what will you describe? Describe the situation to me?
Chima Mmeje 56:23
Yes. Okay. Let me repeat that question. Again, they want to they’re like they’re writing a blog post, and they want to do customer interviews, and use that as part of the blog posts. So basically, what kind of prompts should they be?
Jacob McMillen 56:38
What’s the business? What’s the business and
Chima Mmeje 56:42
let’s assume that it’s a it’s a sales pipeline software. Let’s assume like the sales pipeline software tool.
Jacob McMillen 56:49
Okay. Sales. I’m writing a blog. What’s the blog post topic?
Chima Mmeje 56:57
Let’s say how to how to let’s say something about lead generation how to qualify leads how to qualify leads something about lead qualification.
Jacob McMillen 57:11
I’m writing a blog post on how to qualify leads. Or, and it’s is this to train like sales salespeople?
Chima Mmeje 57:22
Yes. Something like that. Let’s say how to qualify leads. Yes. For sales team sales. Sales staff. Yes.
Jacob McMillen 57:31
The more effective I’m writing the blog post for a sales pipeline. Software. Yeah, CRM, yes. Software crm and I want to get and I want to interview customers to get see I want to interview customers and use their feedback to enhance the blog post and illustrate the core concepts. What questions should I ask customers in our interviews, and how should I use their answers in the blog post?
So the first thing I’ll say here is if we had a more understanding of like the outline of what we wanted to say there’s ways we can ask this question and much more specifically to get better results but if this is all I have, this is what I would do and we’ll see I’m not sure how many questions that will give us but we’ll we’ll see what it starts with
Chima Mmeje 58:55
really good questions already even without more information
Jacob McMillen 59:10
I like that one. Yeah. Love this what metrics are you tracking? Illustrate core concepts use the responses to explain key concepts around lead qualification.
That is testimonials. So like, basically, they mentioned something, talking about one feature of your CRM that was, you know, that was really effective and helping them and you kind of include that in one of their answers that is to maybe more than just a topic highlight product benefits, future improvements.
So you could even have something that’s like, Hey, this is on our this is on our development docket for the next quarter, you know, like, something like that. And then this would probably be like the first three to four questions of of the content, kind of starting with more generalised content starting to tap into the specific stuff of your CRM. Yeah, something like that.
Chima Mmeje 1:00:26
You go back. Oh, let me see the prompt again. That is so good. That is so good. Basically, it’s what you put in that it gives you
Jacob McMillen 1:00:36
Yeah, and it’s very like you can you what I love about GPT four, and this is not I like, but let’s actually see, I mean, shoot, why not? GPT three, see what this gives us? Yeah, so we can compare.
Chima Mmeje 1:01:13
The cost you like Jessie Milla bots do questions from for a better for really bringing out the product value?
Jacob McMillen 1:01:20
And I feel like Yeah, and I feel like the with four. I just feel like it. It does a more nuanced job of what you’re trying to accomplish with this. Yes. Like everything is so tailored to the objective that you’ve outlined for it.
Chima Mmeje 1:01:39
Agreed. I agree. This is this is good. This is a good way of showing the difference between 3.5 and version four.
Jacob McMillen 1:01:48
Yeah, I just I don’t know for just Phil’s life changing to me.
Chima Mmeje 1:01:56
Just sorry, I Khadija I just lost
Jacob McMillen 1:02:02
a lot. That’s the most common one.
Chima Mmeje 1:02:05
Sorry, Jacob. I’m so sorry. Look, I think I just I was just processing everything. And I’m just thinking to myself, damn, damn, damn, damn, damn, that’s what I’ll just go into my mind. I think for a second like, this is this is really life changing. Alright, the final question someone asked was that apart from Chat GPT?
Are there other AI tools? The right hash can be using? Let’s say someone doesn’t want to use chat GPT because of the afraid of putting in the information and GPT uses as a train their model bah, bah, bah, bah, blah. What are the other options? Have you tried anything else?
Jacob McMillen 1:02:37
Yeah. So I don’t I don’t want to get off the topic of the question. But like, when chat GPT added. It doesn’t necessarily take the stuff you put in? Well, I guess it does, you can turn that off. Okay, yeah, we’ll just we’ll just I’ll just answer the question. So let me show you this one, actually, that I think is pretty cool. I think Chat GPT is leaning is like adding this functionality. But let’s see here. This is called perplexity AI. And what I like about this,
Chima Mmeje 1:03:15
okay,
Jacob McMillen 1:03:16
I really liked this as a researching tool because like, let’s, let’s say I’m wanting to write a sales page. Or let’s let’s just keep going with that CRM example. Say we’re writing something for that CRM, what are the main pain points that sales staff have with their CRM
so it’s gonna give us a summary just like we’d get with chat GPT. But what’s really cool about this, because I’m pretty sure this is built on top of like, it pulls from the open from GPT. Four. But what it does is it then links stuff, it pulls it kind of partially pulls it from it pulls stuff directly from the web.
So like if we click this, it’s taking us to an article where supposedly a subject matter expert is discussing this. And it pulled low customer retention rates and re summarised it with AI from here. Now, this is that’s kind of, okay, but what I really like to do is and I forgot to click this is actually what’s most the prompt that I put in there. There we go. I like to do this with
Chima Mmeje 1:04:45
Reddit. Oh, that is good, like community research.
Jacob McMillen 1:04:53
And so then we’re going to see lack of features some users may feel that their CRM
Chima Mmeje 1:04:58
that is so good
Jacob McMillen 1:05:00
And then it’s going to take us to an actual Reddit thread thread where people like salespeople are discussing this. So it’s, you know, in some cases, they’re better threads than others, but like, it’s going to take you to a real conversation the actual customers are having. Let’s see here. It’s another one. Oh, it’s same as same one, there’s usually there’s multiple ones. But you can see there’s like, five different threads here. So I can just click on the different threads. These are kind of on the nose, sometimes it takes you to stuff that’s a little more organic. Like instead of like, this is kind of an unoptimized.
Like this is basically someone just doing market research for the same thing. So it’s still sort of helpful. But what you get a lot of times when it’s a non marketing topic is it’s going to take you into like an actual, organic, unprompted, someone in that market talking about something and then you have a bunch of people. So like, the stuff I was doing on like parenting stuff, guidance does some really useful parenting threads on you know, a bunch of people talking about the exact thing I’m trying to do
Chima Mmeje 1:06:19
This is extremely valuable, because I talked about, I’ve been thinking about community research on how to do it much more effectively. Because right now is Manuel is finding the right channels, or the right threads on example. Now I had a client of our sales pipelines and answer goods ready to find one on sales and then manually start trying to sift through work and find the right information.
But this, this just cuts through all that noise, cut through all those hours spent trying to find the right Oh, my God, this is really good. This is really, really good, really good. This is really good.
Jacob McMillen 1:06:52
Let me see too. Because I think if we go into chat, GPT plus and browse for or pull points from x, from community conversations, and link to the connected. URLs, let’s see if that works. Because they, because Jack GPT has web browsing now. So it’s trying to do the same thing. Google is trying to go in this direction as well. Bing already kind of has, but I they’ve kind of made their thing worse.
Like it used to be better than it is now. I don’t know why. But yeah, we’ll see. We’ll see if it gets anything. It looks like it may be kind of glitching. But we could go if there’s another question. We could go to that while we wait to see if it pulls anything out? All right, let’s see.
Chima Mmeje 1:08:08
Okay, someone is asking that, do you use AI generated images in your content? And is that okay, for SEO purposes? Images, like, you know, AI generated images? Is it okay to use AI generated images in your content for SEO purposes? Like, does it what does it call to your website for SEO to use AI generated images?
Jacob McMillen 1:08:33
So these are these are AI generated
Chima Mmeje 1:08:41
And the content is ranking just fine.
Jacob McMillen 1:08:45
Yeah, I mean, images don’t really factor that much into your ranking. And I don’t even I don’t know how Google would know if it was AI generated, because like, these things go through so many layers of like being transferred into other software, like so the Yeah, that is, in my opinion, how you get an image, or what image you use has absolutely no impact on your SEO, maybe the image like description tagged as the even that’s pretty, pretty. Thank you. Yeah.
Chima Mmeje 1:09:18
There’s an interesting question here, do you use AI for your lead generation? And if you do, can you please elaborate on that this is also from Roshni. Like for, like for pitching? Yes. Like, do you use it to like, find leads to, to pitch do you use AI at all in any part of your lead generation process?
Jacob McMillen 1:09:38
Yeah, I think it’s useful for like finding lists of people to pitch. So like, you can ask it like, what are the what are the what are the biggest databases of companies in this niche, and it’ll either it can link you to those databases, or you could say, give me a list of 100 health health health care companies in California. You know, Something like that, you can find most of that in Google just directly.
That’s one thing that Google has always been good for. Then you could also do like, I mean, it can write pitches. The thing is, for me, the way I do, like, lead generation that the pitches I send are super short. So it’s not really doing a whole lot of heavy lifting for me there. But yeah, any any process of pitching AI can assist in whether it’s finding the list of companies you’re going to target. If you struggle to write the pitch, you’re going to send them you can have it write the pitch.
One thing if you have a really good example that you want to do similarly, you can just put in, I want to write a pitch for such and such company using a pitch similar to this one, like and throw that in there and ask it to write a similar pitch for this other company and it’ll do it it’ll you know, it’ll use the whatever reference you give it as the template to kind of write a new pitch for you.
Chima Mmeje 1:11:02
We’ve gone past the one hour mark, and this has been so good. Jacob, thank you so much for doing this research. This was this was amazing. Thank you so much for everybody who joined in got value from it and the recording will be available in a few weeks. Thank you
Transcribed by https://otter.ai
