In this episode, Carmen Domínguez discusses the analysis of core web vitals using various tools like Crux, PageSpeed Insights, and WebPageTest.
She focused on improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics. Carmen demonstrated how to identify issues, such as large images and unnecessary JavaScript, using these tools.
A huge thank you to Uproer for sponsoring our 5th Technical SEO cohort and making these trainings accessible to BIPOC folks in developing countries!
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Name: Carmen Rodriguez Dominguez
What Carmen Does:h at
Noteworthy: Carmen has over 7 years of experience in digital marketing, specializing in content, translations, and digital PR before focusing on SEO.
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🗝️ Core Web Vitals Analysis
Core Web Vitals are essential metrics for evaluating the user experience on a website. They include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics help identify performance issues that affect user engagement and satisfaction.
🗝️ Impact of Mobile Performance
Mobile performance is crucial as most users access websites via mobile devices. Carmen explained that poor mobile performance, such as slow loading times, can lead to a loss of customers. Ensuring that websites are optimized for mobile devices is vital for retaining users and improving conversion rates.
🗝️ Using PageSpeed Insights and WebPageTest
Tools like PageSpeed Insights and WebPageTest are invaluable for diagnosing performance issues. They provide detailed reports on various metrics, highlight problem areas, and offer recommendations for improvements. These tools help SEOs and developers understand the specific elements causing delays and how to address them.
🗝️ Importance of Developer Collaboration
Effective collaboration with developers is essential for implementing technical SEO improvements. Carmen highlighted the need to communicate clearly with developers, providing them with detailed reports and specific recommendations. This ensures that performance issues are addressed efficiently and effectively, leading to better website performance and user experience.
JaQueen McNair 0:02
Should I share my entire screen? Or,
carmen domínguez rodríguez 0:04
yeah,
carmen domínguez rodríguez 0:11
oh, we’re going to start with crux.
JaQueen McNair 0:18
Okay, and opening it now. Oh, yeah, I did open that before see.
JaQueen McNair 0:32
I’m just going to share the whole screen, but it’ll probably show the class, right, so you might not want to see that. Maybe window,
carmen domínguez rodríguez 0:39
yeah, maybe window, and you can see the windows, we go, Okay,
JaQueen McNair 0:44
where is it?
JaQueen McNair 0:52
I think this is it fitting. Am I doing it wrong?
carmen domínguez rodríguez 1:00
No, it’s fine.
JaQueen McNair 1:02
We took it okay.
JaQueen McNair 1:08
Do you see an Infinity Mirror? Is that what it’s showing? Yeah,
carmen domínguez rodríguez 1:11
we see each other, but just taking the cruise is fine in the depth.
JaQueen McNair 1:18
Oh, okay, cool. Oh, I hate I did that. I feel like there’s gotta be a way. Yeah,
carmen domínguez rodríguez 1:26
there’s a way you can. You can just share the tap if you want. Okay, but another tab is going to open after so you will need to change it again. It’s better if you Okay, so in there you will need to just get your website and and copy and paste it wherever it says, developer, developer dots something that developer dot Chrome, oops.
JaQueen McNair 1:59
My Google meet is another way. What do I hear in the search? No,
carmen domínguez rodríguez 2:07
scroll down a little bit. Yeah, there. And then Copy and paste your page at your website, there i.co
carmen domínguez rodríguez 2:36
is it.co? Yeah, and then you click go,
JaQueen McNair 2:40
yeah, sometimes I get the website wrong. Hold on,
carmen domínguez rodríguez 2:46
yeah, you might need to. Did that? Pop up, open.
JaQueen McNair 2:50
Oh yeah, the pop up, a pop up. Did open? So I gotta go back and share
JaQueen McNair 3:01
next page. Crux, dashboard, core web files, this One,
carmen domínguez rodríguez 3:09
yes, oh, it’s not working. So
JaQueen McNair 3:45
I can try it again.
carmen domínguez rodríguez 3:53
The page that you copied properly,
JaQueen McNair 3:57
yeah, the next page that I got, it looks it looks the same as this one. Maybe
JaQueen McNair 4:19
I need to log in
carmen domínguez rodríguez 4:22
and thinking of I’m thinking of another website, even if it’s not mine, that we can use, but we might not be able to look at Google Search Console, which I
JaQueen McNair 4:43
it can be my Wi Fi.
carmen domínguez rodríguez 4:48
I’m testing a few, and it’s working for me. So try. Haha, look at this. Try this one. I knew the I knew this one was going to be bad to. Say I always buy from them, and it really makes me really nervous. Okay, try that one leisure,
JaQueen McNair 5:12
okay.
JaQueen McNair 5:19
Oh, I can just click Share this tab instead. That’s cool. That’s a nice so we’ll be different a little bit. I didn’t mind do that. Okay, that’s okay.
carmen domínguez rodríguez 5:33
Is a report that actually, if you wanted to, you could share with your clients. So it’s really cool, because you can see the the three main Core web Vitals that we discussed the other day, the pages that in average, the ones are bad or not so good. And then if you click in each of those, so for example, go to the menu and click in, we can see that largest console paint is a big issue.
So if you click there, you can also look at it from a timeline. So you can see, for example, Oh, wow. You can see that is getting worse, because sometimes you can actually use it to prove that the work that you’re doing is improving. Right? In this case, is clear that no one is looking at it from the Core web Vitals perspective. And then you can, if you scroll up, you can also choose the device. And why choose a device? Because we discussed already last time, that phone is the most important.
So now it’s looking at everything, but if we look only at phone, then we will know if mobile is is worse off the best of which clearly it is. And clearly I knew it, because when I try to buy from them, I get really upset. So you see how buying from people over a website has a direct impact. They have. I love this brand, but they have lost me as a client, and I have gone to a competitor just because the website is really slow.
So this is pretty bad. Therefore we’re going to use this one as an example for everything except for Google Search Console. So click through the rest of the tabs and see and tell me if you see anyone. If you guys see anything worth flagging, i
JaQueen McNair 7:49
This one looks like they’re improving.
JaQueen McNair 7:58
Oh, very much.
JaQueen McNair 8:06
Anything going, yeah, yeah.
carmen domínguez rodríguez 8:09
Keep going, do you remember what each of them are?
JaQueen McNair 8:15
Um, there is the definitions, yeah, it’s
carmen domínguez rodríguez 8:19
okay if you don’t, or even what it means it’s okay if you’re done,
JaQueen McNair 8:22
I think it’s everything above the fold, or like, the first large image or graphic on the page. If I’m
carmen domínguez rodríguez 8:33
this one, yeah, is that how long it takes the first part of the image to show up? I’m always in viewport. You’re right.
JaQueen McNair 8:45
Okay, this one is going down. This
carmen domínguez rodríguez 8:47
one’s getting worse. This
JaQueen McNair 8:49
one’s getting worse. You
carmen domínguez rodríguez 8:55
can you think of anything that could be the cause I
JaQueen McNair 9:05
and maybe if they change the images, or they added more,
carmen domínguez rodríguez 9:10
I’m just guessing it could be. It could be, I know that the because I’m a geek and a fan, I know that they’ve been launching their Wow, was this thing that you the event calendar for jewelry, and they added a lot of images so we can find out if that’s the cost. Okay,
JaQueen McNair 9:31
should I open up their homepage as well?
carmen domínguez rodríguez 9:34
We’re going to, in a minute. We’re going to so have a look at the other Yeah, I
JaQueen McNair 9:45
Oh, it’s getting way worse. Time to first bite, and that’s how long it takes for the first what gigabyte of information to. Reload, yeah,
carmen domínguez rodríguez 10:05
device distribution to know where most, most people is coming from. Is it from mobile? Is it from desktop? And we can see, wow, that most of the most of the users are coming from mobile. I well, I know probably it’s not showing desktop, because you will remove it from above. If you put everything, we should be able to see.
This is really useful, because it will tell you what is, what are the the parts of the website? Oh, okay, what are the website, the parts of the website that you need to improve the most? So in this case, obviously it’s 5050, but I think, frankly, lots of people go to desktop because they don’t manage to buy mobile, because I also remember that the chart, the the shopping cart, was broken.
So collection distribution is important as well if you go to that one only because you need to consider the type of connection that your users are using versus how difficult it is to load your page. Obviously, we know that the slower the internet, the slower the longer it’s going to take for the page to load, and therefore the more more chances for people to leave the website.
So we can see anyway, most of the users use G for So probably we also for G, I say it either way, so we probably know that a lot of the users are locating in areas where they have for G, which is also important to know. And then if you scroll down, there are a few more rights. Yeah, first paint and DOM content load is also quite important.
JaQueen McNair 12:07
and that’s what,
JaQueen McNair 12:20
trying to fill it out,
carmen domínguez rodríguez 12:23
that’s pretty bad.
carmen domínguez rodríguez 12:32
And then shall we go to DOM content load? Because actually, that is going to tell us long it takes to get the images from the server,
carmen domínguez rodríguez 12:51
alright? So we already know top level what we’re looking into, right? We already know that some of the issue well, in this case, this will be useful if they only had one issue, but they had a lot, which it will be, if you are an SEO, it will be good to know all the things that you need to prioritize.
So if we go to the top in the in the menu, we’re going to go to Core web vitals, probably what we’re going to be expecting is LCP to be, to be a big issue whenever we look into Core web itals, although we already know that it’s a lot. So the next thing that we’re going to do is to look a little bit more in detail into what the issues are, and we’re going to do that using PageSpeed Insights. So do you want me to put here the URL?
JaQueen McNair 13:45
Um, I think you put it here.
JaQueen McNair 13:56
This one, yep, I
carmen domínguez rodríguez 14:05
so obviously, to surprise to surprise of no one, we know that they fail, and this is why it tells you how long it takes to for all of them. And you will remember that there was a second range for each of the different type of cowork, vitals, and they only one that they are not failing is cls.
The rest of them, they either white, orange, or, in some cases, even red, which is time to first bite, which I think we kind of already saw it earlier, but if you scroll down in diagnos performance issues, and this is the one that we were talking about, templates, whenever you use page inside, the page inside is better if you do it by template. In this case, we’re looking at the home page template, but I also put in in the video. How we can do it for all the URLs.
Here, it shows you some of the main issues, and it takes screenshots as it is going so if you scroll down, we can see here, it gives you recommendations. Further down, it gives you recommendations here of the things are wrong and all the things that you can improve. For example, no, no, no, it’s okay.
If we look at largest console pains open that one, because that’s the one that is actually taking the biggest seconds, milliseconds is plugging in there for you, which is the image that is causing the issue and is the main image in the homepage. Wow. So you already know that that’s the image that you need to look into.
And what is telling you in here is that mainly the issues coming from for render delay as well as low delays. So it’s taking, it’s taking a while for Google to to load it and to understand it, to render it. So those are the main two issues that Google needs to that the developer needs to look into to solve it. And by knowing which are the issues in here, you can also research different recommendations on how to fix it.
For example, in this case, it’s even telling you probably what’s telling you there is the type of loading that you should be changing. This is Yeah, so you can even click in each of them, and it will tell you what the issue is. So we’ll see dimension in the last class. How, how can we actually show developers that this is an issue?
You can, you can get this in here, and you will be able to show them how many extra seconds this is causing in here is that we talk about elements, and how sometimes when we upload the images, if we don’t put elements, can make things slower. So in this case, in here, it’s not the biggest issue, actually, because it’s been flagged as orange, not red, but it’s still an issue. So if you whenever you upload the images, you add the width and the height by specifying it already, Google will automatically allocate the image to that space.
So that will make things faster, because Google doesn’t need to figure it out. And it also makes sure that the image goes to the second place that it needs to go. All the issues in here. Scroll up for the red we can see that it has issues with JavaScript. So it seems like there is quite a lot of JavaScript in the code that is not being used by is making Google waste time, and it’s telling you there what it is.
It seems to be that manager, no, that’s, yeah, it seems to be Tag Manager and some other tools that maybe they’re using and that they are being installed by default. Sometimes it’s very common, for example, for Shopify as well, to install things and not need it. But they come with the templates because developers have created so they can use all this information to try to remove it or simplify it as well.
JaQueen McNair 18:29
I don’t know Google Tag Manager, yeah,
carmen domínguez rodríguez 18:32
Google, that’s to be honest, sometimes it’s really difficult. Uh, PageSpeed will always recommend you to reduce third party tools. And in fact, I’m surprised it doesn’t say it somewhere here. Scroll up above largest control panes, yeah, reduce the impact of third party code. And I’m sure that it’s going to tell you as well that manager.
But to be honest, manager is one of those is really difficult to reduce the code without reducing the data that you get, but there are always others. For example, when I was doing the video earlier for you, I discovered that I had a double tag from another third party tool that I had never realized until I did this audit, and then he helped me to identify that I could remove it. I don’t know what this dixa io is. Let’s see.
carmen domínguez rodríguez 19:33
Oh says, No, secure, okay. So, yeah, this is in in terms of giving a lot of resources to the developers of what they need to focus or not. But obviously you cannot do this big scale with all the pages that you have. However, we have already said that the homepage is the most important one, right? Because using the first page that the user will see and the first page that Google will see.
Is a page that is going to have more internal linking and more external linking, because everything links back to the home page and app from the home page. So this is the one that needs to be spot on. Once this is spot on, then you can actually fix the rest of them. Now we already talk about how to show developers. How do we show our clients as well, for them to actually be so light, how difficult it is, how slow it is, we can use this page here, Web Page Test. This is one of my favorite tools as well, so we’re going to put it here. If you want to open that one, you
carmen domínguez rodríguez 20:55
and you need to choose a both core way vitals. I
carmen domínguez rodríguez 21:06
in here, you’re going to choose for G because you know that most of your users use but if you had seen in your previous one that most of your users use lyg, you will change it here. That’s why it is important to look into that.
So you click it start. Sorry, I forgot to say that. So now what he’s doing is actually crawling the whole of the homepage as if it was a chrome motorology generation four for G from the US. Yeah, normally they have a few different countries, and this is where also from. For the video recorded, it’s exactly the same, the same location. I wonder if they have a crawler there a server.
JaQueen McNair 21:58
Oh, that’s cool. I was like, I’m not in Dallas, Virginia.
carmen domínguez rodríguez 22:04
It also happened for me earlier. It’s because of the survey. I’m assuming that they have service in different places. So now it’s testing. Oh,
JaQueen McNair 22:32
it’s probably my wifi.
carmen domínguez rodríguez 22:34
No, I don’t think so. Cuz the issues that we found earlier. Oh, wow.
carmen domínguez rodríguez 22:52
Okay, this is, this has to be Wow. Must be really fun for the developer, to be honest. There we go. It’s already, you see, it’s exactly the same image they give it gave you that the Page Speed, pages fit insights gave you so clearly the image and the pop up is one of the main issues. So let’s scroll down.
Okay, well, we knew, well, I just can’t full pain this one is even worse that that the crooks that we saw earlier is giving you kind of the same information that Page Speed Insights, but a little bit more detail. So if you continue scrolling down, I uh, perfect. Here is flagging to you exactly the moment that things go, really delayed in the image. So if they flag it in red, in green. But actually, if you click video, view video,
carmen domínguez rodríguez 24:00
and you click play, is going to show you, in real time, how our users feel, which is really good if you want to show your client, because sometimes clients and is the same issue that says sometimes clients are like, Oh no, Core web vitals. What does it mean? I’m not going to fix it. But if you show them, this is how a user feels, like, I
carmen domínguez rodríguez 24:26
almost five seconds look from when the Top loads to when the rest loads,
JaQueen McNair 24:41
it’s still loading, still.
carmen domínguez rodríguez 24:46
It’s bad. I told you, I really like the brand, but the mobile is really making me nervous. So it was almost half a minute they took only for the. Home, the homepage. Imagine where you start going through the products that is actually popping up, a lot of images, a lot of interactive things. So yeah, this is one of the things. And also potentially update your location.
This. It might also be an issue for SEO, which we haven’t spoken about international SEO yet, but 90% of the crawlers come come from the US, and a crawler is a robot. It’s not a person. So a crawler cannot choose which country, cannot choose a United Kingdom, and cannot choose the US.
So if you put this pop up, because the crawler cannot choose, either will leave and not crawl your page or crawl the wrong page. So it’s very important that these things, whenever they are applied, are considered in the rendering, because this is almost like telling your US or UK crawler not to crawl the sites. So we already know how painful it is.
We can show our clients how painful it is by just putting this video. You download it, and you can save it, and it’s really good. So you go back, you need to give go back in the arrow, because if you click there, it won’t go back. So go back in the arrow, in the Chrome.
JaQueen McNair 26:20
Oh, in Chrome, yeah, it won’t,
carmen domínguez rodríguez 26:22
it won’t work. Otherwise, I was trying earlier. Oh,
JaQueen McNair 26:26
so I should actually hit the back button like this. Okay,
carmen domínguez rodríguez 26:32
yeah, so in here, that image in there, is going to be really useful for your developers, because the developers are going to be able to see the whole remember that we in last class, we saw how the crawler goes from point to point, and we saw it in images. This is what the crawler actually sees, and this is what developers see.
And the lines are each of the different points that is providing a delay. So if you share this with with the developer, they should be able to identify in this line where is the issue. But if you scroll further down without looking into the geeky stuff for the developers, which I still, I think is really useful here, is also telling you which is the main culprits on the delays. It’s telling you that it’s this image in here, and it’s telling you why and where. So for example, if you scroll down, the size is really big.
Look at that. So the size could actually be reduced. You are could be reduced. It’s a lot of information that is not provided. So if you send a table and you tell your developer to fix it, they should be have, they should have everything in there for them to fix it. And if you continue scrolling down, it’s the same issues that we saw earlier.
It also provides the information from desktop, if you can see No, no, sorry, this is, this is all mobile, but it’s telling you all this the point that is causing an issue. And in fact, look red in the US because the crawler cannot click. So that is an issue. This is telling you that this needs to be either removed or fixed. And the other issue that we found was total blocking time. So if you scroll down, crawl is going to tell you what is causing this blocking time, and it’s going to be like always the third party tools code.
In this case, this a script from mejorie.com that is actually making everything take longer, and that is probably in the JavaScript. Second one is stack manager. But yeah, it’s still in there. What was possible? Group? There are a few of them that actually I don’t even recognize, so it might be also useful to identify what is and sometimes, if you get injected random code in your in your page because of the security issues, you can identify it from here as well. So that is why running this one is really important, because you can identify quite a lot of issues.
For example, we identify not only Page Page Speed issue, but we also identify an international SEO issue, and potentially issues with the other scripts being injected in our website, which is not the case here. We don’t know, but it could, we could possibly find it. And the last one that I also did in the video was Google Search Console.
But we cannot do it here, but Google Search Console is going to tell you by templates what is wrong. So you can we did it here in the for this, for the home page, but then we can also do it by template, if we decide for So, for example, let’s do this. What is it that closest? Let’s go to a category page of them. Let’s go to necklaces or necklaces? Yeah, someone ask anything? I.
carmen domínguez rodríguez 30:01
Queen, if you can try that URL, let’s see if in page in page speed. So we don’t do the whole Crow, we just do it in Page Speed. Insights,
carmen domínguez rodríguez 30:23
so no PageSpeed Insights. Here you we’re only going to see your search console, but if you want to try, we can also look into it.
JaQueen McNair 30:36
Sorry, we need a little guidance, so I’m putting that page in the original pages, okay, oh, I didn’t know it would come up like that. I thought it was gonna be so much harder to get back there.
carmen domínguez rodríguez 30:57
Okay, you also fail here, but if you scroll down, let’s see if the issues are different. Well, yeah, it will need to load, but it’s likely that the issues are different as well, because the homepage has a big image. This one will have a lot of them, so it might have different, different issues, but either way, the last bit in the so we have gone individually page by page in Google Search Console.
Now we I can show you where it is whenever you share Google Search Console like I will tell you what it is. But the final one is to do a crawl with Screaming Frog or side boob and the Page Speed API. If you do that, it will give you the information for all the pages that you have. So then you can actually organize it by page with issues. So let’s scroll down.
carmen domínguez rodríguez 31:57
Ah, okay, so look at that. The ASOS already telling you that there is the same issue. They pop up with the US and the United Kingdom. And if we scroll down farther, let’s see. Okay, let’s have a look at the largest counter for pain elements. Let’s see which one it is. Ah, the first page. So imagine if the first image is having this issue, and there are 10 images, all of them are going to have the same issue.
So all of them is going to they’re going to take forever to render and another forever to load. So we know that, for example, in this case, we need to fix all the images, because that is the first image, right? I think, let me see, yeah, and that is the first image. So if that one has an issue, all of them will
carmen domínguez rodríguez 32:56
cool. So this is the thought process that you need to follow whenever doing a core web vitals analysis. If you go to Google Search Console quickly, I’m just going to show you where it is that you can look at it.
JaQueen McNair 33:16
Yeah, core web vitals there. Ah.
carmen domínguez rodríguez 33:21
Ah, you have no core web vi Can you choose inside instead of the inside? Dot balance? Go to Yeah, can you use balance now? Ah, all good with your all good with your core web vitals, then let’s use missions. One.
JaQueen McNair 33:55
Okay,
carmen domínguez rodríguez 34:04
I scroll down for desktop. Okay, you don’t have enough traffic to get enough data.
carmen domínguez rodríguez 34:19
Let me see I think it’s
JaQueen McNair 34:23
something that I’m doing wrong. Maybe I’m not, oh, wait a minute. No, no no, maybe I’m not logged into something. Let
carmen domínguez rodríguez 34:33
me see if I can share one that is not okay. Let me see. No. I just check as well mission one, and there’s no data. It’s because it doesn’t have any enough traffic. But yeah, you know, you guys know where to look at.
And then you can also see in the video how it looks like, if you want to. And then again, the final one is to do it with Screaming Frog and the Page Speed API, which I show you how to connect it. Yes, and then from there you’re going to have every single page with the information for page speed, and that is what you need to use to complete the technical audit.
So the technical audit, this is what is missing information from here. Remember, the technical audit is for you to to give me in the last day that we well, probably the day before, because one of the last lessons, so I can review and give you feedback, but they will be like the final job that you need to do you’ve been doing, completing the different parts that we have looked into.
There is only international that we’re missing to complete, and schema, the last two things that we need to analyze before completing all the analysis that we have done for tech, Core web vitals, is one of the most difficult ones, but also, sorry, yes, one of the most difficult ones, but also one that get gets missed the most, because SEOs tend not to look it.
Look at it, and I’m pretty sure miduri has an SEO team, and we don’t know, we don’t know if they have a lot of limitations with the CMS, but when I say you Shopify so it shouldn’t have the many limitations. Having said that, do you guys have any questions that you want to ask about today’s session or the video, or if you want to have the 15 minutes to watch the video and then ask me Questions. Slack, we can also do that.
stephanie inabo 36:38
Yes. Hi, Carmen, thank you for the class. I’ve learned so much. Some days back, I tried using lighthouse to check the Core web vitals of his site, and he told me, Oh, I should use incognito tab, because my plugins were affecting it. So how do you know when the plugins on your Chrome account is affecting the results you are seeing from your end?
carmen domínguez rodríguez 37:12
Well, to be honest, I lighthouse. I don’t use lighthouse that much because I get a lot of the information from PageSpeed, which doesn’t have an issue with plugins. But overall, the recommendation for any tool that you use that use with Chrome is to always use it in incognito, because incognito, whatever you’re doing, won’t have the data from the cookies, so whatever you save, is a good recommendation to always do everything within Core web vitals.
But yeah, lighthouse is not one that I use the most for for the analysis of Core web vitals, although is really useful, and I think the crooks report I share with you that one uses Lighthouse as well, so you can get the data from the crooks without having to use Lighthouse directly.
JaQueen McNair 38:17
But again, thank you. Overall,
carmen domínguez rodríguez 38:18
good, good recommendation to always do everything in incognito. And Stephanie, I really recommend you to use the crux report, because it’s going to be really useful for your clients to to share it with clients, because you can, you can either download the PDF or share directly that report, and they can play with it. Okay.
stephanie inabo 38:38
Thank you very much.
carmen domínguez rodríguez 38:40
No problems. Any other questions?
Unzila Siddique 38:51
Um, so I have one. Are we supposed to, like use our sites for the assignment? Did you mention last week?
carmen domínguez rodríguez 39:01
Yes, okay, sorry, your question is, are you I miss asking the question again.
Unzila Siddique 39:09
I was just asking, like you mentioned in the last class that we would perform a Core web Vitals audit on our websites. Are we still on on that?
carmen domínguez rodríguez 39:22
Yeah, so I understood the question properly, yes. So what I wanted to do today, but I think because the video was not working, you guys didn’t have time to do it, what I wanted to do is all of you to do this audit that we just went through with the Queen’s screen with your clients, and that you need to use it to put it in in the overall technical audit that you’re doing.
So you should have already done all the data from Screaming Frog. You should have already done all the data from Google set console. Next one is the Page Speed data, and the last one, the last two is schema and international and up in complete. 18 a full technical audit of all the things that technical SEO should look into. Yes,
JaQueen McNair 40:10
I don’t know. I feel like I’m having trouble getting information from Screaming Frog into the audit.
Because it just, I don’t know. It seems like there’s so many buckets, like when you do the export all the URLs don’t come it’s like asking you to go to the left hand side and then export those URLs from that area. And so I’m putting them inside the the audit spreadsheet.
And I just wondered if there’s a faster way, like through Screaming Frog to get most of the URLs, or do you always have to go through issue by issue by issue, and exporting
carmen domínguez rodríguez 40:55
from you can export everything all
JaQueen McNair 40:58
at the same time, like all the issues With all the URLs, I think I’m just doing it wrong.
Speaker 1 41:03
Yeah, let me share thank you.
carmen domínguez rodríguez 41:14
This is my Screaming Frog, right? I have all my issues here, yeah, but if you export from here, you export everything, you export all the URLs with all the issues.
JaQueen McNair 41:34
Okay, I don’t know why I didn’t have it internal clicked what I was doing. I think I had everything pushed over, and so I couldn’t see that side very well. Maybe that’s what I was doing,
carmen domínguez rodríguez 41:44
that, to be honest, is a classic error, because I have also done it at the beginning. It’s easier if you do this, and you go here, you start seeing all the errors, and it makes more sense in your head to organize it by type, by issue, because then you understand it better. But if you do it here is it comes everything comes out and including, for example, because I use the I recorded the video with the API.
So here you can see that it just so it’s page speed. So you see, these are all the Page Speed issues, and you can fill them, filter them by here, it’s good because you see here the description how to fix it, so it’s useful for you to understand it, but you don’t need to go one by one. You can absolutely go with all Oh,
JaQueen McNair 42:33
thank goodness. Five years like I’ll never get there, right?
carmen domínguez rodríguez 42:41
Regarding, to improve the LCP without sacrificing quality. It really depends on what quality is for you, but in general, most of the the ways that there are a lot of ways that you can actually reduce the size of the image without really affecting how much the difference you see, you need to consider that you are looking at a computer, so it doesn’t a laptop, so it’s a small thing.
You don’t really need to have the quality of something that you are looking like, I don’t know, in a massive TV. So whenever you are giving the instructions to the developer, you need to tell them, where is it that they’re optimizing it for? They should know, but they will have different size and hate and with depending on the device that is being used.
And if you they put the right loading type the image should be able to recognize the device, the device, and upload the right size. Correspondingly, the problem comes when you only put one size.
So you put one size and one quality for one type of device that makes, sometimes very big quality images that you expect to have in a big computer with a big screen to pop up in a laptop which is in a phone, which is really not useful. So developers should know this, and it’s not something that you as an SEO need to know, but you need to always make sure that you’re recommending that to to developers.
carmen domínguez rodríguez 44:14
And in fact, the pagespeed will recommend will tell you as well as web web test. Web Page Test, it will tell you when the issue is actually the image and the quality of the image and the size of the image. Any other questions.
carmen domínguez rodríguez 44:39
I mean, I’m going to obviously send this video and also the other video, because in my video you can, you can see the issues. I mean, we already saw it here with my jury, but you can see the issues as well popping up in Google Search Console in my video. So so that that video is private for us, not to put in the in the in the folder for to be sharing Public.
Like, but yeah, if you guys have any questions, let me know in the video. I also show how to put these issues in the template, in the in the technical audit template. But
JaQueen McNair 45:14
yeah, that’s it.
carmen domínguez rodríguez 45:17
You can use this eight minutes to watch the video and ask me questions. I’m going to be hanging around in the computer for a bit so I can answer the questions immediately.
JaQueen McNair 45:35
The place of interning at they had 24 pages that were showing up through Moz as having slow loading times. And so I don’t know why it’s not showing up on the report when I went into search console, yeah, I said 24 pages, but Moz sent it in an email. And so
carmen domínguez rodríguez 46:00
I mean, if I were you, we’ll get those 24 pages and put them in Page Speed just one by one, just to see if it’s the right data. But you need to consider the most is not so page speeds data and the crooks data is going to be directly Google’s data, and it’s taken from the lab, and it’s taking average in a lot of information, taking Chrome, while moss only uses one type of crawler, and it doesn’t use Chrome and doesn’t give get real data.
So anytime that you get this type of information from 3030 tools of the type of moz, SEMrush, ahref, anything like that. Take it with a pinch of salt. I will, I will compare it with the API or directly, with the page speed or the lighthouse, whichever you want to use.
JaQueen McNair 46:51
Okay. Thank you.
carmen domínguez rodríguez 46:56
Any other questions? No. Cool. Well, thank you. I hope it was useful. I think I was hoping that doing it directly in the tool will clarify some issues, versus explaining the theory from last time, because I understand that the theory is quite complex.
But again, watch the video, both of them, if you need to ask me questions, I was hoping so. Thank you very much, guys. And have a lovely weekend. If you don’t have any questions later, bye. You
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