Carmen Domínguez Rodríguez discusses the complexities and best practices for website migrations, she explains the importance of proper planning and execution to avoid significant traffic and visibility losses.
She highlighted common pitfalls, such as leaving out important pages, redirecting to non-optimized URLs, and failing to consider the impact on internal linking and core web vitals.
Carmen recommended organizing URLs by traffic and relevance, using tools like Screaming Frog and SEMrush, and ensuring a thorough technical audit before and after the migration.
A huge thank you to Uproer for sponsoring our 5th Technical SEO cohort and making these trainings accessible to BIPOC folks in developing countries!
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Name: Carmen Rodriguez Dominguez
What Carmen Does:Director of Organic Growth at Welltech
Company: Welltech
Noteworthy: Carmen has over 7 years of experience in digital marketing, specializing in content, translations, and digital PR before focusing on SEO.
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