Carmen Domínguez Rodríguez discussed the importance of structured data (schema) in SEO, highlighting its role in helping search engines and AI tools like ChatGPT understand content better. She highlighted that JSON-LD is the most common format and recommended using schema.org for identifying the right schema.
Carmen advised against the blanket application of schemas and stressed the need for specific implementation based on page types, such as home pages, product pages, and blogs.
She also explained the importance of validating and monitoring schema implementation to avoid errors and ensure proper indexing and ranking improvements.
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Name: Carmen Rodriguez Dominguez
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🗝️ Structured Data and Schema
Structured data, also known as schema, is a piece of code added to content to help Google understand what the content represents.
This is crucial for optimizing content and pages, making it easier for Google to crawl, index, and identify the content. Using the right schema can significantly improve how content is displayed in search results, such as rich snippets, images, and videos.
🗝️ Importance of Schema in SEO.
Schema is considered one of the most important technical SEO factors. It helps improve click-through rates (CTR) by providing more information in search engine results pages (SERPs).
For example, adding images or videos to a collection page can increase the likelihood of users clicking on the page. Schema also aids in ranking for AI-generated overviews and large language models (LLMs) like ChatGPT and Gemini.
🗝️ Implementation and Validation of Schema
Implementing schema correctly is essential but can be challenging. It involves identifying the right schema, implementing it, validating it, and monitoring it.
Tools like Google Search Console and structured data testing tools are vital for ensuring that the schema is correctly implemented and free of errors. Incorrect implementation can lead to manual actions against the site and negatively impact rankings.
🗝️ Prioritizing Schema Implementation
When dealing with large websites, it’s important to prioritize schema implementation based on the pages that will benefit the most. This involves focusing on templates rather than individual pages and ensuring that the schema is correctly applied to improve SERP visibility. Monitoring competitors and adjusting schema based on SERP changes can also help maintain a competitive edge.
Validating structured data is crucial to ensure it is correctly implemented and free of errors. Various tools and techniques can be used for this purpose.
Tools:
Techniques:
carmen domínguez rodríguez 0:10
I’m going to start with structured data. Structure, data or schema, is almost the same name for well, you can call it many, many different names, but if they are the most common names that we use for it’s not allowing me to move this slides. Why?
carmen domínguez rodríguez 0:34
Okay, need to go here now. Okay, let me see. Oh, no.
carmen domínguez rodríguez 0:47
Okay, I need to go back to if you guys need to tell me something, just put your hand up, because it’s not working. So really, what structured data does is is a piece of code that you put around a type of content to actually tell Google what it is that the content represents. So you we have talked a lot of times how important it is to optimize our content and our pages, to make it easy for Google to actually crawl and index and identify the content.
This is an extra way to tell Google, okay, whatever content that you see here is this, and we use it for this. I mean, it seems quite simple, but actually said, sometimes it’s very difficult to find out what is the right schema that you need to use and which which one is the information that you need to compile.
Because when you have a schemas, you don’t necessarily need to use all the different parts of the schemas when you’re implementing it, and there are quite a lot of rules and ways of of doing it that you need to check. So the every single search engine out there does use schemas to try to identify the content, and not only the search but also anything that you find with AI AI is nothing but a way of processing and understanding contents, and is exactly what schema has with here is schema.org because it’s a free website, and this is the one that you can actually use to identify what type of content you want to use.
So if you go to the Custom Search, this is what I do always. And I think of E commerce. I go there and I identify all the pages that we can use for E commerce. The also, the easiest way to identify is by checking what competitors are using. To be honest, but you don’t always want to be checking what competitors do use. You want to make sure that you are ahead of your competitors.
So that’s why looking in here is a great way to to identify what to put the most the best recommended way of implement it, because you can have a schema, as I said, in here, a lot of different data. You can use micro data, but the most common one is a JSON LD, which is a piece of content, is already prepared right to implement it in your in your codes, and it contains all the relevant information that Google will be searching for whenever it’s trying to understand the content.
And it should structure data, markup, data or schema, again, all the same is perfect for to use it as a ranking factor, just only because it facilitates to Google the understanding of the contents and where to put it. For example, here we see is what Google uses to select the sorry, I have like a mosquito that’s trying to beat me.
Okay? So the uses is to do all the snippets, to identify the images, to identify videos, to identify all the content that they will be connected. So for example, if you are searching for an entity, the image that represents the entity, all of that that makes Google’s rich results are done using a structured data you can also use it because obviously we know that the more information you provide in your SERP, the more likely that people are going to be clicking on yourself, for example, if you are providing a collection page, but with your collection page page, you put an image of what they should be expecting in this collection page, the click through rate is always going to be higher.
Now these arguments, and I am among among the people who make this argument, that schema is one of the most important technical SEO factors, or technical SEO tricks that you should be using nowadays, because schema, because click through rate for me, is becoming the most important KPI that you need to track in a world where AI is taking the SERPs the service.
Been really confusing with all the different ads, different SERPs that are special for your individual and personalized, personalized search. Having this snippets to improve, to force or to get the users to click to your page is going to be the best hack out there. And not to mention, as I said earlier, there is also the way that llms So large language models understand the content out there and show it to you whenever you are searching.
When I’m talking about LLM llms is chatgpt, Gemini, all the different AI tools that we find, they always use the structure data to classify the different parts in a sentence. So in here, we can see from that piece of content, using schema is able to understand that pork is an ingredient, 10 is a portion. France is a region. All of these are type of schemas.
And you might not necessarily be doing this whenever you’re optimizing for your schemas in your website, but the logic is exactly the same. So important to say this because if in the future, we want to be ranking, for example, for AI overviews, schema is going to be the one part of of your website that is going to help you get there, among many others, but that one is very important.
But schema is not that easy to implement, or at least it’s not that easy to implement properly in a way that actually helps the site and help helps you overtake competitors, because it has quite a lot of different rules, and you also cannot be put in the same schema everywhere, or you don’t need to put it everywhere, because it’s quite a lot of ways of effort.
Putting a schema takes time to implement, takes time to make you work, takes time to select. So while it is a very good hack in technical SEO, a very good way to actually, what I will say, mandatory way to actually organize your content with your website. It takes time, because actually, again, can be creating quite a lot of errors, all these errors you can identify in Google Search Console and with many other tools.
But if you are creating so so many errors, it can actually create a manual actions again against you, and actually make you stop ranking for certain keywords and this or certain pages. And this has been quite common when people were actually implemented all of the schemas in all the pages, without thinking of the purpose of that schema.
What is that I’m trying to organize in this schema for Google, and what for for Google to show me where, because again, let’s say you decide to put blog schema in all your pages in an E commerce obviously a category page is not a blog, right? So you are confusing Google. You are putting a lot of fake information out there. Google might actually decide to remove you.
So again, in this case, being able to implement all of these, these things, in the right way can become an I may if you don’t know what you’re doing, and this is actually quite relevant, consider that yesterday was Halloween, right? So the way that we recommend in the SEO industry is to do it in a way that is organized, right? So you first identify which is the schema Do you want to use and why, what for? Then you implement it, then you validate it, and then you monitor it.
So step one is to identify so search engines do use the schema.org which is the website I show you earlier, but it’s different. Research engine will have their their own rules and guidelines on how they need to be implemented, and that’s what I said earlier about making sure that you don’t put a blanket schema all out all around your website.
You need to make sure that you understand what these guidelines are and how you are not going to break them, because they breaking them will have consequences. So the first thing is make sure that you understand in your specific serve, or the idea of serve that you’re going after, which are the the schemas that you want to trigger and work for. So yeah, we were talking earlier about commerce, I always gave this give the same example of E commerce, because it’s my favorite.
Having images is is really important, right? And making sure that your images are showing up is really important, because you want your posts to be seen. But same, for example, with a video we see nowadays, and most of the users want to see how shoes look like in a specifically, a specific type of body.
E commerce should be putting videos of those products being worked by different people. And you need to, you need to make sure that you put your video right so Google can understand it and put it in the cert, but also connecting it to the. Last class that we did when we talk about video being one of the main issues for Core web vitals, having a schema there that actually tells Google when to show it can also help you improving your Core web vital Same with the images.
So it’s important that whenever we’re doing the audits, the technical audits that we do, we also look into this schema connected with our vitals. Again, this is point number one. Point number two. We need to understand that which are the different
carmen domínguez rodríguez 10:40
snippets that we see in search that are connected with which structure data. So for example, if we are doing local SEO and we want the content of our information to pop up whenever someone is searching for your company, make sure that you are tagging it with the right schema. So the right schema can be a organization schema, but it can also be a specific area that you’re trying to connect.
So if your company has four offices, you need to be making sure that each local office has the right schema and when, where this is going to show so you need to understand schema, unexpected snippets, how they are connected, then you need to be able to identify and verify the data you want to put in the snippets, right? Because, again, look, this is one is FAQ although FAQs is is no longer working.
Google remove it last year. Well, it was maybe this year, at the beginning of the year, I don’t remember, but if you look at, for example, in here, the schema for a course, because you are seeing a course, these are all the pieces of information that you need to provide. So you need to provide a description, you need to provide a name, you need to provide a for the provided the organization.
So you need to make sure that you look at all the different parts of a schema which will be in in structured in schema.org you get all of them, and then you need to compile it with the right information. If you put the wrong information in there, or information that is mandatory is missing, the schema won’t work. And then also, schema obviously uses HTML data, so you need to make sure that whenever this schema has been prepared, and there are a lot of tools to automatically create the schema for you to create it.
Most of the time, I use developers to actually create it, but if you don’t have the time, or you don’t have a developer, you can actually use a lot of tools to automatically create this schema, but automatically create this creating a schema doesn’t mean that the schema is correct. There will be many times, or can be a lot of times, where the HTML code is wrong.
So make sure that you go to a structured data testing tool to make sure that it’s actually working fine, there are no errors, and that if Google or any search engine where to crawl it, it will understand it. Also, schema has a tool to actually identify and then obviously check the results that the you are trying to target do actually show the right snippets, right because, to be honest, I always put the schema individually, respectively.
I always put the schema as a first stage, because the SERPs are really volatile. SERPs change all the time, and you don’t know when you might show or not. So for me, is the best way of actually making sure that in the future is the SERP changes you will show up. My recommendation is always do the schema even before checking that you’re going to need it. But obviously it’s important to always monitor the SERP, where your competitors are ranking or not.
What are the keywords that they are ranking or not. So that way you can actually make sure that if you are missing one schema, because when you were implementing the basic schema, you are not missing enough, and your competitors are not taking away the search because they have a schema utils. So whenever you want to do a schema, I just said, Let’s do them all. But imagine that you have a limited time, then you need to prioritize how to implement this schema.
Because obviously, if you have a website with four pages, implement all the schemas that you can, and that’s it. But if you have a I think I had a website that was massive, you might not be able to implement all the schema from one day to another, because it takes time for the developers to implement it. Then what you can do is actually prioritize. It. Prioritize.
But the ones that are showing now in your SERPs, if those are showing now and you know, they can improve the results, then move to the next one. Are they enough? Uh. Search volume or intent behind the keywords that you want to target. Can we do it? Yes, no, and then prioritize the type of schema that you want to do that is provided you have a massive website. Again, I’m a massive fan of a schema. Is one of the first things I always do whenever I try to work technically on our website. So I always encourage to to look into it. Step two, implement it.
Now this one is the one that can be a little bit daunting, because you are SEOs. And being SEO doesn’t necessarily mean that you talk HTML codes or you know that your code is right or not right, so most of the times, you will need third party tools. But we just said sometimes third party tools do not create the data properly, or when the it has created the HTML you were putting the specific information. I mean, got it wrong.
So there are quite a lot of tools out there that can implement it for you, but I always recommend to have a developer to implement it. Is been well known of SEOs that try to implement schema and didn’t go that well. Having said that, that doesn’t mean they won’t go well for you, but I always recommend to have a developer to do it. So again, there are, there are quite a lot of tools that you can use schema. App, for example, every single CMS will have a sort of a schema app that you can use to implement it.
So schema app is one of them that you input the information and it will do it for you. I forgot to put it here the WordPress. I know this is a WordPress, so this is the WordPress one that you can also use to implement a schema. But as I just said, I will always get a developer to implement it for you so you don’t mess up.
Even myself would who I think I know how to use the schema. I always ask the developer to do it. Another thing that you can do is to check it with chatgpt. If you are really unsure and you and your developer cannot create a schema for you, chatgpt calls. If you copy and paste it in there, it will tell you if something is wrong, and when you get the errors, it will also tell you what to fix from from the error. But that, again, is if you really, really, really don’t have a developer to help you, so three validate it.
So we just went through a lot of things that can go wrong. Imagine we can put this the schema with the wrong information. We might miss it. We might have written the code wrong. We might have not follow the guidelines. We might have put it in the wrong places. We need to make sure that even if we have already map out the different pages with the different type of the schema, we need to check the Google is understanding them, because again, Google, at the end of the day, is a machine.
We have said it many times, is quite smart, but still a machine. So we need to make sure that the structure data is not misleading the user, and Google is not making content invisible for users because we are giving the wrong instruction. We are not obviously, our markup is not promoting, hey, they are legal or harmful activities.
I mean, that is difficult, but Google can consider it and and as well that we are not putting blank blanket rule for all the pages, creating the rest of the all the consists. So again, you be super specific. Map out all the schemas that you can do with the type of page, which is I’m going to show you an example of how I did it for an E commerce page, and then make sure that you check whenever it’s implemented, one by one, that is working fine and Google is recognizing it.
So go through the most common structure data errors to make sure that those are not being cause, and you can find this in Google. So Google has indicated guidelines you will be able to find all these errors. Or if you find the errors in Google Search Console, copy the error, put your schema markup codes, copy the error and ask chatgpt what the error is, and if you can help you fix it,
carmen domínguez rodríguez 19:24
test it whenever is already live. Test it with all the tools that they are out there. So for example, rich result test is one of the ones that you can either put directly your URL, or you put the codes and it will tell you if it’s working or not and if, if there’s any errors, anything missing. In fact, this one is one of my favorites, because I, what I tend to do is put mine, my my page, and then the competitor to see the difference on the on the different schemas, and then I can see, for example, recently, I noticed that while I had an image schema so my website.
The Core web vital error. The Google was limiting the images, but I wanted to encourage Google to see the images fast. So I fixed the issue with the Core web Vitals in the image, and then implemented schema. And it was not working, so I wasn’t sure. What I did is I put I put it in here compared with my competitors, and then I noticed that two different schemas have been added in my page.
So two schema for image, one was right and another one was wrong, and Google was prioritizing the one that was wrong or the one that was right, because it was finding the two schemas so it didn’t know what to do. It simply didn’t show it. It’s a simple, very silly error, but I only identified when I saw that my competitor had the same schema but was shorter than mine.
So why mine is longer? Because it had been implemented twice and one of them wrong. So that is why it really good to use this tool to check and then again, you can use it as well to see directly what the issue is. For example, in here, once you have put it in, in this rich result test, you will see the the code, but you will also see what the pages are actually understanding. So from here, we can see, there is understanding the duration, the type is understanding the date, as well the description. If there is an error across, will show in the one that is not being understood properly.
And there is also this chrome extension, which is quite good. You don’t need to go get the URL and paste it in the rich results in here, it will tell you all the different structure data that there is in a page, and the ones that have potential errors. This one is really good, particularly when you have a lot of templates, as we said last time, you can go and check one template, each of the templates, and identify if they are book errors.
Then you can export it and send it to your developers. You can also check with Screaming Frog. Screaming Frog has the structure data validation. And you can then feed the bio structured data and see all the different structure data that they are and if they’re working fine. So you can see here breadcrumbs, list, collection, page, image object, which is the one that was talking about earlier, Image, image object is the one that was wrong in mine.
And then in here tells you all the information on when it was implemented, and as well if there is something that is wrong. And finally, monitor it so easy PC, when you go to Google search console in the part of announcements, you can actually go there and you will see all the structure data that you have.
They will come in here, and they will tell you if they have errors, not if it’s valid. And you can also cross reference with the impressions that they are giving you. So if you were unsure if this was increasing your impressions in the SERPs, click two impressions, and then you can actually compare it, and it’s really good. So I’m going to show you now how I structure one for here e commerce.
carmen domínguez rodríguez 23:22
So here, what is the schema, the supporting document that I mentioned earlier, where you can find all the information and then a specific schema per type of templates. I always mention to you to look into the template rather than looking at page per page, because it’s the easier way to do homepage.
This is a type of a schema that you can put in the homepage so Google, AI, Google, ai, ai overviews. Can understand your company and what it means, but also can get information like custom support, your your logo, your contact information, etc, pages.
Schema that you can put in all the pages is that you are a website, that this is a web page background list, if you want to do clusters the person, if you have a person writing sign navigation elements so Google can understand which part of the website is a main and if part of the the main navigation or notes, set action, if you have a search bar for people to search collection page, if you have an E commerce, again, because we’re doing the E commerce, one item list, so when it gets to the collection page, it knows Which are the products when you’re putting them carousels, so they can show emergent center products, obviously to identify that you have a product within product group as well. So if you are selling boots, if you’re saying high high heels, so that is very good to try to run for head terms.
So. Uh, offer catalog, if you have offers, Black Friday offer, for example, Black Friday is coming. This is the right place to put it. And then within product page, a lot of them aggregating rating. This is really important, because obviously we know that reviews are very important for Google. But sometimes some products will have more reviews than others. Some products, even though they are the same.
Color might not happen in any review, but the other skew does have it. If you use aggregate rating, you can use the same reviews for all of them, review to identify that you have a review, your brand, the person, if anyone has written, is anything, is a designer, is a model, video object, if you have a video, etc, etc.
carmen domínguez rodríguez 25:44
So look, is there a schema for everything? This is what I recommend you to do whenever you are doing an audit. The first thing before implementing the implementing them is identifying them and then put them by template and then explaining the key components.
And all you need to include is going to help you understand it better, and it’s going to make it very easy. Whenever you hunt, you have to send it to the developers, so that was very technical. Do you guys have any questions about this one?
carmen domínguez rodríguez 26:21
Yes,
JaQueen McNair 26:26
hey, Carmen, thank um, thank you. And I’m glad that you’re feeling better, by the way. Is there a schema for blogs? Did you have one on there? I think it’s an article, maybe.
JaQueen McNair 26:40
Do you recommend that schema only be added to bottom of the funnel pages and home pages?
carmen domínguez rodríguez 26:48
I recommend to put the schema and everything that is relevant. So blog pages we have Article, Article, news, Article, Article, blog posting, person, author, comment, video, image, and that’s it. That’s all the ones that you normally put for blog. But look, we have gone through all the different type of pages, product pages, collection page, home page.
But then if you, if you are not an E commerce, you will also have for everything. Actually, I’m trying to think so if you are selling a course, you will have course topic, course structure. If you are selling a service, SaaS, you will have a lot of them for SaaS. So I recommend to put schema in as many as you can.
That is not in a way that is spammy. You need to remember that this is to classify the information right to make it easier for Google to identify our content. So the more schemas that you have, the easier is going to it’s going to be for Google, and the easier will be for the users as well, because obviously they will get the right information for them whenever they search it. So
JaQueen McNair 28:00
um, so essentially, any page you want to receive, any page you want to show up in the search, yeah, exactly, okay.
carmen domínguez rodríguez 28:14
And I will say that whenever you are trying to implement things is, you know, when we do the audits, we put critical medium and green as an opportunity to grow schema will always be the the one opportunity to grow to see critic when you put something critical, if something is wrong and you need to fix it, for example, you are not index. You don’t have a Robox txt you don’t have canonicals. Those are in general, critical in general.
I will also put Core web Vitals as orange medium importance, because, yeah, unless your website is so slow that no one can open it, normally, it’s a medium but yeah, schema for me will be always the green, green to implement to get better rankings. Thank you. No worries. Any other questions.
carmen domínguez rodríguez 29:19
I hope everyone is really looking forward to implementing the schemas after this is honestly one of my favorite parts of SEO, adding schema from technical SEO. Okay, so, so Carmen,
Unzila Siddique 29:34
I do, I do have a question. Currently, we have a developer on the team, and they’re available to to the whole schema thing and then give it to us.
But I wanted to know like, if, let’s say, I want to implement a schema by myself, if I generate one from chat, GPT or maybe Gemini, i. And then I validate that schema through schema.org tool. Is this enough to know that this schema would work? Well, you
carmen domínguez rodríguez 30:12
can imagine you generate it and I use chatgpt, but you can also use this one second another tool. I’m going to give you.
carmen domínguez rodríguez 30:27
Obviously you need to implement it after, right once you have implemented with an API. So an API, a plugin, whatever CMS you have, I’m sure that you’re going to find one. You get it, you implement it with that, then you validate it. So whenever it’s live, may make sure well, before you validate it, you implement it, and then you check that it’s working fine.
Try with one to make sure that it’s working without you put it in all the templates. If it’s working, you should be able to do it yourself as well, like I have done it in Shopify with the a plugin with an app, and it worked fine without needing a developer. So you can try.
Unzila Siddique 31:14
Oh, okay, so usually what my company does is that we take a schema, not page wise, but cluster wise, so as to make things easier, because, like, we spend more time in planning, and then once the schema and everything else is done, then it’s easier to take the pages live with like,
carmen domínguez rodríguez 31:39
yeah. I mean, I was saying earlier that it’s always easier to do it by templates. So if it depends of the type of app or plugin that you have, you might have a plugin that doesn’t allow you to do it per cluster or per template. You need to do it individually, and that one is going to require more, a little bit more of work to implement.
But if your app allows you to do it in in templates. Do it in templates. Obviously, if you’re going to do yourself without noone checking, always check first. Do it in one page or template that you know people are not going to be checking, or Google is not going to be crawling. So easy, quicker.
Test it there and then make sure that you then you can roll it out to the rest of the templates, but if you’re not developer, just check. Just check before. But that doesn’t mean that you cannot do it. It’s easier to do. I also paste it there a schema generator, which, again, should be fairly easy to use, but what you need in sila is to have access to to the code through either, again, an app or a plugin is the only thing that you need.
Unzila Siddique 32:49
I do have access to the WordPress site, like the admin access
carmen domínguez rodríguez 32:55
well, and then in WordPress, you need to install a plugin, schema, plugin that I have in here in the presentation. I think I put the name in there. I mean, there are a lot of them, to be honest. This one is called schema app. Then this one is also called structure data app.
So there will be a lot of them. Just find one that is you feel comfortable using, and then you can try with that one. It’s easier than copy and pasting in the code yourself, because you might not know where to paste it. That I don’t recommend. Jacqueline. I Jacqueline,
JaQueen McNair 33:44
hey, I do have a question about the cluster topic. So I saw in one of the slides you said that you could apply schema for clusters. And I mean, would that involve just kind of pasting in the individual URLs into that specific schema so that the cluster appears in the Google search results.
carmen domínguez rodríguez 34:10
So when I mean by clusters, I mean by template type. So for example, okay, a lot of blog posts, then you just change one template and roll it out to all of them?
JaQueen McNair 34:21
Okay, okay, I thought there was one that, I guess that would add to the question. Sometimes I notice in the snippets and the rich results, you’ll see the the article or the main page, but then underneath it, you’ll see links to additional pages that might be in that cluster, like it might show multiple titles underneath. Is that a schema, or is Google just choosing that on their own?
carmen domínguez rodríguez 34:52
so most of the time Google Chase is on their own based on clicks, so based on how many people are clicking those pages. But there is also the site. Link schema. I personally, in my experience, don’t think that the side link schema works, because, in my experience, I always put those three for the home page that I wanted to show up, and they never show up. It was always Google making the final decision. But you can also do it with with side link schema.
And I think when I was talking about cluster, clusters, is the breadcrumbs one, but the background breadcrumb, breadcrumb schema are always, always recommended to use it because it’s really good for UX. It makes easier for users to go back and forth in a page. Normally, you class it by you can do backgrounds schema two ways.
You can do it dynamic, or you can do it static. So dynamic is it will change depending on where the user is coming from. But if you do it static, you can do it basic in the category. So for example, you have makeup, lipstick, red lipstick. So that is three clusters.
If you make a static, the user will, whenever they want to go back, they will go back to lipstick while if they if you do dynamic, imagine the user was in makeup, red eyeshadow, and then they wanted to find a red lipstick, and they went to red lipstick.
But that is dynamic, and you cannot use their two cluster contents, while the static you can use to cluster content does make sense. That was very geeky. My answer, I mean, yes, okay,
JaQueen McNair 36:31
makes sense. Thank you.
carmen domínguez rodríguez 36:34
Any other questions in the schema?
Unzila Siddique 36:38
Not exactly schema, but the thing that you mentioned like dynamic breadcrumbs, does it generate customized URLs that are indexable?
carmen domínguez rodríguez 36:54
That’s a very good question. I mean, I would recommend to put breadcrumbs either way, because it’s good for users. So if you are going to put dynamic, it’s going to go through wherever the user click.
So for example, if you have a page that is not indexed, you don’t want it to be indexed because, I’m trying to think a reason that you don’t want a page to to be indexed by Imagine that you have an FAQ question that’s you currently don’t have index, but the user ended up landing there.
If it is dynamic, you want it to show, even if it’s not indexed, because the user landed up and you want the users to go back. If you put them static, I most of the time put them static. I don’t put them dynamic, because if you put the dynamic, it doesn’t help for rankings and internal linking.
So when I put them in static, I do a strategy to make sure that it’s always the ones that are indexed, or I want to help them index, because I make sure that they follow certain rules, like, again, as an SEO is always
Unzila Siddique 37:58
seen static breadcrumbs. I don’t think I’ve seen dynamic breadcrumbs anywhere,
carmen domínguez rodríguez 38:04
and, yeah, no, I have seen them, but I always recommend them to remove them. It’s depending on. Look at how how it is. If your breadcrumb has been implemented by an SEO most of the time it’s going to be static, because it helps with SEO. If your breadcrumbs are being implemented by an UX designer most of the time.
They will be dynamic because they want it to be easier for the user, and they won’t be thinking of SEO. So that’s why it’s really important that UX designers and SEO stock before making a decision on a website.
Because imagine you have a static breadcrumbs, and then, and UX Designer comes and changes, it can really affect your rankings, while also, if you have a dynamic and you change static, you need to tell the UX designer, because it might affect the US performance, UX clicks.
carmen domínguez rodríguez 38:58
So yeah, most of the time, people don’t have UX designers making decisions, so that’s fine. Cool. Any other questions before I go to international SEO?
carmen domínguez rodríguez 39:17
No questions. Need to stop this.
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