Semrush Cohort Week One : Introduction To SEO

The Semrush Cohort of the FCDC Tech SEO Training is on!!!

For the next couple of months, Tom Pool will be taking some of our trainees (and us) into the world of Tech SEO.

Tom Pool is the Technical SEO Director at Blue Array SEO. He is also an excellent speaker who has given talks at various SEO conferences such as Brighton SEO.

In this lesson, Tom was joined by Dan Lapham, SEO Director at Blue Array SEO. They covered;

  • How search works
  • What is SEO?
  • Why is SEO important?
  • What is the role of technical SEO?
  • Common technical SEO challenges
  • Technical SEO best practices


We’re thankful to Semrush for sponsoring this cohort.

Semrush is your all-in-one SEO and marketing tool. It is packed with a variety of features that enables you to;

  • Access over 22 billion keywords for 130 countries
  • Run in-depth website audit based on 130+ checks
  • Get recommendations to improve your content to increase search rankings
  • Track and analyze competitor websites and marketing strategies
  • Create and track your PPC campaigns
  • Draft, schedule, and post content on social
  • Create and schedule white-labeled or branded reports

Click here to try out Semrush for free.


Tom’s slides