Semrush Cohort’s Week Four – How to Develop an SEO Audit III

It’s the fourth episode of the Semrush Cohort of our Tech SEO Training and we’re led by, Tom Pool.

Tom Pool is the Technical SEO Director at Blue Array SEO. He is also an excellent speaker who has given talks at various SEO conferences such as Brighton SEO.

In this episode, we continue to conduct a Technical SEO audit using a checklist.

Tom also discusses :

  • Conducting high-level SEO checks.
  • How to check if the 404 handlings are working on your website.
  • How to test your structured data & more!

Follow Tom on Twitter and Linkedin


We’re thankful to Semrush for sponsoring this cohort.

Semrush is your all-in-one SEO and marketing tool. It is packed with a variety of features that enables you to;

  • Run in-depth website audit based on 130+ checks
  • Get recommendations to improve your content to increase search rankings

Click here to use SEMRUSH to perform an SEO Audit on your website.


The Technical Audit Checklist 

Google’s Documentation on Robots.txt

Official Sitemaps Website

Robots.txt testing tool

Structure Data Testing Tool

Google Search Gallery Tool

Page Speed Insights