Semrush Cohort Final Session

In this episode of the Semrush Cohort of our Tech SEO Training, Tom Pool does a final session for the ~12-week cohort on technical SEO.

Tom Pool is a Technical SEO Director at Blue Array SEO. He is also an excellent speaker who has given talks at various SEO conferences such as Brighton SEO.

He covers,

  • What’s the effect of a trailing slash?
  •  When is it right to use the trailing slash?
    1. Does it affect rankings? 
    2. Does it affect the page navigation?
    3. Do you manually add it to every page you publish?
  • How to optimize the Homepage of a website, what keywords should we target?
  • When publishing a new website, how many blog pages/useful content should we put out? 
  • Are speed test tools site or page level?
  • What is the best way to stop wasting crawl budget and avoiding duplicate content for filter pages? Noindex? robots.txt? canonicalization? and more!

We are very thankful to  Semrush for sponsoring this cohort.

Semrush is your all-in-one SEO and marketing tool. It is packed with a variety of features that enables you to;

  • Run in-depth website audit based on 130+ checks
  • Monitor your backlink profile’s health
  • Get recommendations to improve your content to increase search rankings


Read the slides here