The FCDC is pleased to announce that our Expert series is back for another season!
With 16 amazing guests leading live workshops throughout the year, we will be exploring the realms of content marketing and search. From AI-driven content to sales strategies, our topics cover it all.
This article includes information about the upcoming webinars and registration details.
🎥Content Teardown: How to write content optimized for search and the user with Bernard Huang, Founder of Clearscope.
We’ve invited Clearscope’s founder Bernard Huang to come show us how to write and optimize content for search and the user.
This will be in a teardown format where Bernard uses an example of content to show us what the writer could have done better from a strategy and writing point of view.
This is one session you don’t want to miss if you write content for a living, build content briefs, and do strategy as part of your day-to-day job.
🎥The Comprehensive Guide to Writing Research Reports with Nneka Otika, Content Marketer at Office Otter
Nneka Otika is a content marketer with over six years of experience helping B2B SaaS companies increase revenue.
Past employers include convert.com, and she currently works as a content marketing manager at Office Otter.
Nneka will be taking us through her comprehensive process for writing research reports.
Starting from the thought process that goes into choosing a topic to cover, finding respondents, writing survey questions, analyzing the data, and presenting it in a way that is clear and easy to understand.
If you write research reports or this is something you’re interested in learning how to do, definitely come through for this session.
🎥Future Proofing Your Content in The Age of AI with Jacob McMillen, Founder of Write Minds.
Jacob McMillen is a website copywriter, content strategist, and email marketing expert. He helps businesses optimize, startups find their voice, and freelancers make bank.
🎥How to Write Million Dollar Sales Copy with Prerna Malik, Co-founder of Content Bistro
Prerna Malik is one of the most successful conversion copywriters in the world.
She has helped clients generate millions of dollars in revenue through launch copy, sales pages, and email funnel.
Prerna will be sharing her process with us and answering questions like;
- Who needs a sales copy?
- How do you qualify clients before working with them?
- What’s your research process like?
- What is the main ingredient that ensures your copy performs beyond expectations?
- How to write long-form sales copy without losing interest in the age of low-attention span?
🎥What Happens After You’ve Hit the Publish Button on Your Content with Ross Simmonds, Founder of Foundation Marketing.
Content that is not seen doesn’t exist. Sadly, many content marketers hit the publish button and expect search engines to do the heavy lifting for them.
Content distribution is often the most rewarding and trickiest part of content marketing. So, how do you get it right?
Ross Simmonds is the undisputed king of content distribution and will teach us how to distribute content to the right audience and ensure it lives forever.
Sign up to learn:
- Creating a content distribution plan before publishing content
- How to choose your content distribution channels and platforms
- What to say to get eyes on your content Tailoring your messaging to be engaging when you share published content on social media
- And other content distribution tactics that make Ross and his team sought after by brands like Canva.
🎥From Start to Finish: Writing a Data-Driven Case Study with Jessica Tee Orika-Owunna, Content Marketing Specialist at Foundation Marketing
Jessica Tee Orika-Owunna is a content marketing specialist at Foundation Marketing, one of the best content marketing agencies in the world.
Under the guidance of Ross Simmonds, she has perfected the art form of writing case studies.
Jessica has graciously taken time out of her busy schedule to come teach us how to write data-driven case studies like the ones you’ve seen her publish on the Foundation blog.
She’ll walk us through her process of choosing companies for case studies, the research process, what she looks for, how to assemble the data, and finally, the writing.
Jessica will also answer any questions you may have about writing data-driven case studies that engage the reader and convince them to give you their emails in return for juicy information.
🎥How to Position And Attract the Right Audience for a Six-Figure Payday with Hillary Weiss Presswood, Founder of Statement Piece Studio
Positioning differentiates freelancers making bank consistently from those struggling to attract a loyal audience. Positioning clarifies your offering and sets you apart from everyone else.
It’s how you attract a specific audience, justify your pricing, and show them that you’re the best option in a saturated market. That’s why we’ve invited one of the best positioning experts in the world, Hillary Weiss Presswood, to teach us about positioning.
For over a decade, Hillary has helped over 1,000 brands turn brazen ideas into clear concepts that lead to six-figure paydays and million-dollar concepts.
We’ll learn the following:
- How to define your audience
- What do you call yourself
- What is your offering and USP Flexible positioning Being strategic on social media?
- How to think of your social media as plots to build a consistent online presence.
Another fire session that’s going to have a million takeaways you don’t want to miss!
🎥How to Build a Personal Brand on LinkedIn that Attracts the Right Audience with Olga Andrienko, VP of Brand Marketing at Semrush.
Personalization will take center stage as more AI marketing tools flood the market. It will be the only way brands can stand out, attract, retain, and engage their audiences.
But not just brands but individuals too. That’s why it’s important to create and nurture a personal brand that outlives new inventions, technology, and trends.
Done right, LinkedIn is a great vehicle to build a personal brand that attracts your ideal audience, positions you as an expert in your industry, and keeps you top of your mind when people need a problem-solver.
We’ve invited one of the top brand experts in the world, Olga Andrienko, to teach us about personal branding for LinkedIn.
Olga is the VP of Brand Marketing at Semrush. She has expanded Semrush’s brand visibility worldwide and leads all Semrush branding across over 50 countries.
She’s also the Queen of personal branding and has cracked the code on creating consistent content that does the heavy lifting of growing a large LinkedIn following.
Olga will be sharing her expertise on the following:
- Optimizing your LinkedIn Profile
- How to position better for visibility and success
- Showing up with confidence
- Creating content consistently that attracts the right people
If you use Linkedin and struggle with the platform, this one is for you!
🎥AI Automation for SEO and Content Marketing with Tommy Walker, Founder of Content Studio
Tommy Walker is a seasoned content marketer who has worked with popular brands like QuickBooks, Shopify, and CXL.com.
He is also the founder of Content Studio, a consultancy for high-growth B2B SaaS startups and enterprises.
Tommy will be showing us:
- How to use AI to simplify SEO and content tasks
- What he’s learned from Chat GPT
- How we can better embrace AI in our daily work-life
🎥How to Write Comparison Pages That Show Product Value with Federico Jorge, Founder of Stack Against
Federico Jorge is a conversion copywriter who writes comparison pages for SaaS companies.
He founded Stack Against and has worked with some of the most successful companies, including Freshbooks, Cloudways, and Jasper.
Federico will be sharing his process for writing comparison pages that generates revenue for clients, including:
- Research
- Finding the competitive edge
- Writing crispy, clear copy that helps the user understand
- how the client differs from competitors
- Optimizing comparison pages for search engines
🎥The sales enablement content assets to prioritize for success with Aisha Owolabi – Senior Content Marketing Manager at Hyperexponential.
Many content marketers struggle to create sales enablement assets because they’re unsure where to start and what they need.
Done right, sales enablement assets can be used to acquire leads, collect emails, move prospects across stages of the buyer journey, and help sales teams to convert prospects.
We’ve invited Aisha Owolabi, the Senior Content Marketing Manager at Hyperexponential to teach us the following:
- The different types of sales enablement assets to create
- How to use this content to support sales efforts and conversion
- Best practices to follow when creating sales enablement content
🎥How to Adopt an E-E-A-T first approach in content marketing with Carmen Domínguez Rodríguez – Head of Organic at Hallam.
E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness. It’s Google’s framework for accessing content quality on a website and how Google ranks the content on search engines.
We’ve invited Carmen Domínguez Rodríguez, Head of Organic at Hallam, to teach us the following:
- How does Google use E-E-A-T to measure content quality
- Why is E-E-A-T Important
- How to Improve E-E-A-T in SEO
- The Importance of E-E-A-T for Your Money or Your Life Sites
- Is E-E-A-T a ranking factor?’
🎥How to Use Internal Linking to Win at SEO with Joshua George – Founder of ClickSlice
An Internal linking strategy is a core element for SEO success. It helps search bots to understand the relationships between pages, passes link juice and help users find content on your site. But only when it’s done right.
Joshua George is the founder of ClickSlice, a London-based SEO agency serving clients like the GOV.UK Ecobike Company and Future Learn.
Joshua will be teaching us the following:
- The different types of internal links
- Best practices for internal linking
- How to fix internal link issues with an audit
🎥How to Use LLMs to Better Support Marketing Functions with Andrea Volpini, the CEO of WordLift
There are tons of applications for Large Language Learning Models (LLMs).
From using ChatGPT to brainstorm content ideas to automating email campaigns with Mail Chimp, sentiment analysis, and social media listening.
LLMs seem to be able to do it all. We’ve invited Andrea Volpini, the CEO of WordLift, to teach us about marketing applications for LLMs. Andrea is passionate about NLP, AI, semantic web, and SEO.
He’ll be teaching us the following:
- The different applications for LLMs in marketing
- Ethical considerations when using LLMs
- What LLMs to use for specific tasks
- What NOT to automate with AI in marketing
🎥How to use entities for improved search ranking with Sara Taher, SEO Manager at Assembly.
We’ve slowly been moving from a focus on keywords to entities as a better way for Google to provide searchers with more relevant search results.
Entities improve your chances of ranking for multiple keywords, improve topic authority and communicate the context and relevance of your brand online.
We’ve invited Sara Taher, SEO Manager at Assembly to teach us the following:
- What is entity SEO
- How Search engines like Google use entities
- What tools to use to find entities around a specific topic
- How to use these tools to optimize for entities
🎥How to build your first topic cluster with Milena Alexandrova
You can’t rank for a competitive keyword by writing one piece of content. In most scenarios, you need a group of content all related to the main topic.
Topic clusters are a great way to organize content and improve your site architecture, internal linking, and topical authority.
We’ve invited SEO content strategist & writer Milena Alexandrova to teach us the following:
- What is a content cluster
- How does it improve site architecture and internal linking
- How to create a topic cluster Tips and hacks to use topic clusters to rank for competitive topics
The FCDC Expert Series are only available to FCDC Members. If you’d like to join the coalition, kindly register here.
Jadesola Kareem
Passionate about content and diversity, Jadesola is a content writer. In her free time, with a cup of coffee in hand, she binges on reality shows.
