The FCDC is pleased to announce that our Expert series is back for another season!
With 16 amazing guests leading live workshops throughout the year, we will be exploring the realms of content marketing and search. From AI-driven content to sales strategies, our topics cover it all.
This article includes information about the upcoming webinars and registration details.
🎥Content Teardown: How to write content optimized for search and the user with Bernard Huang, Founder of Clearscope.
We’ve invited Clearscope’s founder Bernard Huang to come show us how to write and optimize content for search and the user.
This will be in a teardown format where Bernard uses an example of content to show us what the writer could have done better from a strategy and writing point of view.
This is one session you don’t want to miss if you write content for a living, build content briefs, and do strategy as part of your day-to-day job.
🎥The Comprehensive Guide to Writing Research Reports with Nneka Otika, Content Marketer at Office Otter
Nneka Otika is a content marketer with over six years of experience helping B2B SaaS companies increase revenue.
Past employers include convert.com, and she currently works as a content marketing manager at Office Otter.
Nneka will be taking us through her comprehensive process for writing research reports.
Starting from the thought process that goes into choosing a topic to cover, finding respondents, writing survey questions, analyzing the data, and presenting it in a way that is clear and easy to understand.
If you write research reports or this is something you’re interested in learning how to do, definitely come through for this session.
🎥Future Proofing Your Content in The Age of AI with Jacob McMillen, Founder of Write Minds.
- How to use AI tools to improve workflow
- What we should not be automating
- Where the future of AI and content is headed Skills content marketers should be embracing to work better alongside AI
- Ethical concerns to be aware of
- How to write better prompts for ChatGPT

- Who needs a sales copy?
- How do you qualify clients before working with them?
- What’s your research process like?
- What is the main ingredient that ensures your copy performs beyond expectations?
- How to write long-form sales copy without losing interest in the age of low-attention span?

- Creating a content distribution plan before publishing content
- How to choose your content distribution channels and platforms
- What to say to get eyes on your content Tailoring your messaging to be engaging when you share published content on social media
- And other content distribution tactics that make Ross and his team sought after by brands like Canva.


- How to define your audience
- What do you call yourself
- What is your offering and USP Flexible positioning Being strategic on social media?
- How to think of your social media as plots to build a consistent online presence.
Another fire session that’s going to have a million takeaways you don’t want to miss!

- Optimizing your LinkedIn Profile
- How to position better for visibility and success
- Showing up with confidence
- Creating content consistently that attracts the right people

- How to use AI to simplify SEO and content tasks
- What he’s learned from Chat GPT
- How we can better embrace AI in our daily work-life

- Research
- Finding the competitive edge
- Writing crispy, clear copy that helps the user understand
- how the client differs from competitors
- Optimizing comparison pages for search engines

- The different types of sales enablement assets to create
- How to use this content to support sales efforts and conversion
- Best practices to follow when creating sales enablement content

- How does Google use E-E-A-T to measure content quality
- Why is E-E-A-T Important
- How to Improve E-E-A-T in SEO
- The Importance of E-E-A-T for Your Money or Your Life Sites
- Is E-E-A-T a ranking factor?’

- The different types of internal links
- Best practices for internal linking
- How to fix internal link issues with an audit

- The different applications for LLMs in marketing
- Ethical considerations when using LLMs
- What LLMs to use for specific tasks
- What NOT to automate with AI in marketing

- What is entity SEO
- How Search engines like Google use entities
- What tools to use to find entities around a specific topic
- How to use these tools to optimize for entities
🎥How to build your first topic cluster with Milena Alexandrova
- What is a content cluster
- How does it improve site architecture and internal linking
- How to create a topic cluster Tips and hacks to use topic clusters to rank for competitive topics
The FCDC Expert Series are only available to FCDC Members. If you’d like to join the coalition, kindly register here.

Jadesola Kareem
Passionate about content and diversity, Jadesola is a content writer. In her free time, with a cup of coffee in hand, she binges on reality shows.
- Jadesola Kareemhttps://freelancecoalition.org/author/jadesola24/
- Jadesola Kareemhttps://freelancecoalition.org/author/jadesola24/
- Jadesola Kareemhttps://freelancecoalition.org/author/jadesola24/
- Jadesola Kareemhttps://freelancecoalition.org/author/jadesola24/