One of the biggest mistakes content marketers are making right now is treating AI like a content machine.

Build an agent for this, build an agent for that, and let it run. The problem is that one-click content lacks voice, nuance, and quality control, and audiences can tell.

What works is using AI conversationally, prompting it, pushing back on its responses, and refining the output until it sounds like something worth reading.

Most people don’t know how to do that properly.

For this session, Chima Mmeje, founder of FCDC and Senior Content Marketing Manager at Moz, will share the process she uses to write highly converting content with AI, from thought leadership to product-led content and email sequences.

In this session, you will learn:

• The mindset change you need to make before you can write well with AI
• How to prompt conversational AI to get outputs worth using
• How to refine AI responses until they read like something a human wrote
• How to apply this process to thought leadership, product-led content, webinar workflows, and email sequences

Your host

Chima Mmeje, Senior Content Marketing Manager, Moz · Founder, FCDC

Chima Mmeje is the Senior Content Marketing Manager at Moz and the founder of FCDC, a community for BIPOC marketers and developers worldwide. At Moz, she leads content strategy and produces thought leadership, product-led content, webinar assets, and email sequences with AI as part of her daily workflow. This session is her showing exactly how she does it.

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