One of the biggest challenges with building a personal brand is knowing what to say.

Showing up isn’t always the problem, figuring out what to post, how to stay consistent, and how to turn your work into content that leads to opportunities is where many marketers give up.

For this session, Chima Mmeje, founder of FCDC and Senior Content Marketing Manager at Moz, will share the approach she used to build a personal brand that led to 30k+ LinkedIn followers and speaking opportunities at MozCon, BrightonSEO, and other industry events.

In this session, you’ll learn:

• How to find your people and build the right audience for your personal brand
• How to create platform-specific content that resonates and drives leads
• How to repurpose existing work across platforms without starting from scratch
• How to position yourself so the right opportunities come to you

About your host

Chima Mmeje – Senior Content Marketing Manager, Moz · Founder, FCDC

Chima has spent over a decade in content marketing, working with brands like HubSpot, Semrush, and Wix. She’s the founder of the FCDC, a free mentorship and community for BIPOC marketers and developers worldwide, and the Senior Content Marketing Manager at Moz. She’s spoken at MozCon, BrightonSEO, and conferences across three continents, and built her personal brand by figuring out what works through years of trial and error. This session is what she wishes she’d had earlier.

This session is free and open to everyone. Register below, and you’ll get a confirmation with your join link.

Supported by